Corporate Branding as Organizational Change

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    Original languageEnglish
    Title of host publicationCorporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Publication date2005
    Pages181-216
    ISBN (Print)8763099640
    Publication statusPublished - 2005

    Cite this

    Schultz, M. (2005). Corporate Branding as Organizational Change. In M. Schultz, Y. M. Antorini, & F. F. Csaba (Eds.), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding (pp. 181-216). Frederiksberg: Copenhagen Business School Press.