Corporate Branding and the "Conformity Trap"

Yun Mi Antorini; Majken Schultz

Corporate Branding and the "Conformity Trap"

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Corporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
Editors	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Place of Publication	Frederiksberg
Publisher	Copenhagen Business School Press
Publication date	2005
Pages	57-76
ISBN (Print)	8763099640
Publication status	Published - 2005

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title = "Corporate Branding and the {"}Conformity Trap{"}",

keywords = "Branding, Corporate branding, Brand image, Virksomhedens image",

author = "Antorini, {Yun Mi} and Majken Schultz",

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Corporate Branding and the "Conformity Trap". / Antorini, Yun Mi; Schultz, Majken.

Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. ed. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press, 2005. p. 57-76.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Corporate Branding and the "Conformity Trap"

AU - Antorini, Yun Mi

AU - Schultz, Majken

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

KW - Brand image

KW - Virksomhedens image

M3 - Book chapter

SN - 8763099640

SP - 57

EP - 76

BT - Corporate Branding, Purpose/People/Process

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -