Corporate Branding and the "Conformity Trap"

Yun Mi Antorini; Majken Schultz

Corporate Branding and the "Conformity Trap"

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Corporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
Editors	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Place of Publication	Frederiksberg
Publisher	Copenhagen Business School Press
Publication date	2005
Pages	57-76
ISBN (Print)	8763099640
Publication status	Published - 2005

Cite this

Antorini, Y. M., & Schultz, M. (2005). Corporate Branding and the "Conformity Trap". In M. Schultz, Y. M. Antorini, & F. F. Csaba (Eds.), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding (pp. 57-76). Frederiksberg: Copenhagen Business School Press.

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Corporate Branding and the "Conformity Trap". / Antorini, Yun Mi; Schultz, Majken.

Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. ed. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press, 2005. p. 57-76.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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AU - Schultz, Majken

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BT - Corporate Branding, Purpose/People/Process

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PB - Copenhagen Business School Press

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