Corporate Branding and Market Adaptation: Maintaining Requisite Variety

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEngaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice : Proceedings of the 19th ANZAM Conference
EditorsDoug Davies, Greg Fisher, Raechel Hughes
Place of PublicationCanberra
PublisherANZAM
Publication date2005
ISBN (Print)1740882458
Publication statusPublished - 2005
EventThe 19th ANZAM Conference. 2005 - Rydges Lakeside Canberra, Canberra, Australia
Duration: 7 Dec 200510 Dec 2005
Conference number: 19

Conference

ConferenceThe 19th ANZAM Conference. 2005
Number19
LocationRydges Lakeside Canberra
CountryAustralia
CityCanberra
Period07/12/200510/12/2005

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