Corporate Branding and Market Adaptation: Maintaining Requisite Variety

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice : Proceedings of the 19th ANZAM Conference
Editors	Doug Davies, Greg Fisher, Raechel Hughes
Place of Publication	Canberra
Publisher	ANZAM
Publication date	2005
ISBN (Print)	1740882458
Publication status	Published - 2005
Event	The 19th ANZAM Conference. 2005 - Rydges Lakeside Canberra, Canberra, Australia Duration: 7 Dec 2005 → 10 Dec 2005 Conference number: 19

Handle.net

@inproceedings{c1c4d9faf5d041859b2cc8923ea57932,

title = "Corporate Branding and Market Adaptation: Maintaining Requisite Variety",

author = "Richard Jones",

year = "2005",

language = "English",

isbn = "1740882458",

editor = "Doug Davies and Greg Fisher and Raechel Hughes",

booktitle = "Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice",

publisher = "ANZAM",

address = "Australia",

note = "The 19th ANZAM Conference. 2005 ; Conference date: 07-12-2005 Through 10-12-2005",

}

Corporate Branding and Market Adaptation: Maintaining Requisite Variety. / Jones, Richard.
Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. ed. / Doug Davies; Greg Fisher; Raechel Hughes. Canberra: ANZAM, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Corporate Branding and Market Adaptation

T2 - The 19th ANZAM Conference. 2005

AU - Jones, Richard

N1 - Conference code: 19

PY - 2005

Y1 - 2005

M3 - Article in proceedings

SN - 1740882458

BT - Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice

A2 - Davies, Doug

A2 - Fisher, Greg

A2 - Hughes, Raechel

PB - ANZAM

CY - Canberra

Y2 - 7 December 2005 through 10 December 2005

ER -