Corporate Branding

An Evolving Concept

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationCorporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Publication date2005
    Pages9-20
    ISBN (Print)8763001403
    Publication statusPublished - 2005

    Cite this

    Schultz, M., Antorini, Y. M., & Csaba, F. F. (2005). Corporate Branding: An Evolving Concept. In M. Schultz, Y. M. Antorini, & F. F. Csaba (Eds.), Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding (pp. 9-20). Frederiksberg: Copenhagen Business School Press.
    Schultz, Majken ; Antorini, Yun Mi ; Csaba, Fabian F. / Corporate Branding : An Evolving Concept. Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding. editor / Majken Schultz ; Yun Mi Antorini ; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press, 2005. pp. 9-20
    @inbook{e8b84070c01f11db9769000ea68e967b,
    title = "Corporate Branding: An Evolving Concept",
    keywords = "Branding, Corporate branding",
    author = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",
    year = "2005",
    language = "English",
    isbn = "8763001403",
    pages = "9--20",
    editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",
    booktitle = "Corporate Branding, Purpose/people/process",
    publisher = "Copenhagen Business School Press",
    address = "Denmark",

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    Schultz, M, Antorini, YM & Csaba, FF 2005, Corporate Branding: An Evolving Concept. in M Schultz, YM Antorini & FF Csaba (eds), Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding. Copenhagen Business School Press, Frederiksberg, pp. 9-20.

    Corporate Branding : An Evolving Concept. / Schultz, Majken; Antorini, Yun Mi; Csaba, Fabian F.

    Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding. ed. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press, 2005. p. 9-20.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Corporate Branding

    T2 - An Evolving Concept

    AU - Schultz, Majken

    AU - Antorini, Yun Mi

    AU - Csaba, Fabian F.

    PY - 2005

    Y1 - 2005

    KW - Branding

    KW - Corporate branding

    UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000333094&vid=CBS&afterPDS=true

    M3 - Book chapter

    SN - 8763001403

    SP - 9

    EP - 20

    BT - Corporate Branding, Purpose/people/process

    A2 - Schultz, Majken

    A2 - Antorini, Yun Mi

    A2 - Csaba, Fabian F.

    PB - Copenhagen Business School Press

    CY - Frederiksberg

    ER -

    Schultz M, Antorini YM, Csaba FF. Corporate Branding: An Evolving Concept. In Schultz M, Antorini YM, Csaba FF, editors, Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding. Frederiksberg: Copenhagen Business School Press. 2005. p. 9-20