Corporate Branding: An Evolving Concept

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    Original languageEnglish
    Title of host publicationCorporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Publication date2005
    Pages9-20
    ISBN (Print)8763001403
    Publication statusPublished - 2005

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