Original language | English |
---|---|
Title of host publication | Corporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding |
Editors | Majken Schultz, Yun Mi Antorini, Fabian F. Csaba |
Place of Publication | Frederiksberg |
Publisher | Copenhagen Business School Press |
Publication date | 2005 |
Pages | 151-179 |
ISBN (Print) | 8763099640 |
Publication status | Published - 2005 |
Corporate Brand Stretch: Brand Extension in a Corporate Branding Perspective
Pernille Gjøls-Andersen, Esben Karmark
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review