This paper argues that in the difficult disciplines of crisis communication and image restoration, attribution theory has explanatory value. Corporate apologia - the explanations that an organisation offers after an attack - differs with the type of crisis it is designed to diffuse, and if the crisis concerns legitimacy, the art is to shift the public attribution of guilt or responsibility. The case of Arla vs Hirtshals is used to demonstrate how a concerted effort in impression management succeeded in just such a shift.
|Place of Publication||Frederiksberg|
|Publisher||Institut for Internationale Kultur- og Kommunikationsstudier (IKK)|
|Number of pages||20|
|Publication status||Published - 2007|