Corporate Apologia and the Attribution of Guilt

    Research output: Working paperResearch

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    Abstract

    This paper argues that in the difficult disciplines of crisis communication and image restoration, attribution theory has explanatory value. Corporate apologia - the explanations that an organisation offers after an attack - differs with the type of crisis it is designed to diffuse, and if the crisis concerns legitimacy, the art is to shift the public attribution of guilt or responsibility. The case of Arla vs Hirtshals is used to demonstrate how a concerted effort in impression management succeeded in just such a shift.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherInstitut for Internationale Kultur- og Kommunikationsstudier (IKK)
    Number of pages20
    Publication statusPublished - 2007

    Cite this

    Bülow-Møller, A. M. (2007). Corporate Apologia and the Attribution of Guilt. Frederiksberg: Institut for Internationale Kultur- og Kommunikationsstudier (IKK).
    Bülow-Møller, Anne Marie. / Corporate Apologia and the Attribution of Guilt. Frederiksberg : Institut for Internationale Kultur- og Kommunikationsstudier (IKK), 2007.
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    Bülow-Møller, AM 2007 'Corporate Apologia and the Attribution of Guilt' Institut for Internationale Kultur- og Kommunikationsstudier (IKK), Frederiksberg.

    Corporate Apologia and the Attribution of Guilt. / Bülow-Møller, Anne Marie.

    Frederiksberg : Institut for Internationale Kultur- og Kommunikationsstudier (IKK), 2007.

    Research output: Working paperResearch

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    Bülow-Møller AM. Corporate Apologia and the Attribution of Guilt. Frederiksberg: Institut for Internationale Kultur- og Kommunikationsstudier (IKK). 2007.