Conversational Assistants: Investigating Privacy Concerns, Trust, and Self-Disclosure

Kambiz Saffarizadeh, Maheshwar Boodraj, Tawfiq Alashoor

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


By the end of 2017 more than 33 million voice-based devices will be in circulation, many of which will include conversational assistants such as Amazon’s Alexa and Apple’s Siri. These devices require a significant amount of personal information from users to learn their preferences and provide them with personalized responses. This creates an interesting and important tension: the more information users disclose, the greater the value they receive from these devices; however, due to concerns for the privacy of personal information, users tend to disclose less information. In this study, we examine the role of reciprocal self-disclosure and trust within the novel and emerging context of conversational assistants. Specifically, we investigate the effect of conversational assistants’ self-disclosure on the relationship between users’ privacy concerns and their self-disclosure. Further, we explore the mechanism through which self-disclosure by conversational assistants influences this relationship, namely, the role of cognitive trust and emotional trust.
Original languageEnglish
Title of host publicationICIS 2017 Proceedings
Number of pages12
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2018
Article number1112
ISBN (Print)9780996683159
Publication statusPublished - 2018
Externally publishedYes
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017: Transforming Society with Digital Innovation - Coex Convention Center , Seoul, Korea, Republic of
Duration: 10 Dec 201713 Dec 2017
Conference number: 38


Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
LocationCoex Convention Center
Country/TerritoryKorea, Republic of
Internet address
SeriesProceedings of the International Conference on Information Systems


  • Conversational assistants
  • Artificial intelligence
  • Information privacy
  • Privacy concerns
  • Cognitive trust
  • Emotional trust
  • Self-disclosure
  • Reciprocity

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