Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2011
Number of pages36
Publication statusPublished - 2011
EventThe 10th International Marketing Trends Conference - Paris, France
Duration: 20 Jan 201122 Jan 2011
Conference number: 10

Conference

ConferenceThe 10th International Marketing Trends Conference
Number10
CountryFrance
CityParis
Period20/01/201122/01/2011

Cite this

Hansen, T. (2011). Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust. Paper presented at The 10th International Marketing Trends Conference, Paris, France.
Hansen, Torben. / Context effects in Financial Customer-Seller Relationships : The Role of Broad-Scope Trust. Paper presented at The 10th International Marketing Trends Conference, Paris, France.36 p.
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title = "Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust",
author = "Torben Hansen",
year = "2011",
language = "English",
note = "null ; Conference date: 20-01-2011 Through 22-01-2011",

}

Hansen, T 2011, 'Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust' Paper presented at, Paris, France, 20/01/2011 - 22/01/2011, .

Context effects in Financial Customer-Seller Relationships : The Role of Broad-Scope Trust. / Hansen, Torben.

2011. Paper presented at The 10th International Marketing Trends Conference, Paris, France.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Context effects in Financial Customer-Seller Relationships

T2 - The Role of Broad-Scope Trust

AU - Hansen, Torben

PY - 2011

Y1 - 2011

M3 - Paper

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Hansen T. Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust. 2011. Paper presented at The 10th International Marketing Trends Conference, Paris, France.