Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2011
Number of pages36
Publication statusPublished - 2011
EventThe 10th International Marketing Trends Conference - Paris, France
Duration: 20 Jan 201122 Jan 2011
Conference number: 10

Conference

ConferenceThe 10th International Marketing Trends Conference
Number10
CountryFrance
CityParis
Period20/01/201122/01/2011

Cite this

Hansen, T. (2011). Context effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust. Paper presented at The 10th International Marketing Trends Conference, Paris, France.