Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann; Roy Langer; Mette Morsing; Steen Vallentin

Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Publication status	Published - 2006
Event	The 34th Annual Conference of the European Marketing Academy. EMAC 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italy Duration: 24 May 2005 → 27 May 2005 Conference number: 34

Conference

Conference	The 34th Annual Conference of the European Marketing Academy. EMAC 2005
Number	34
Location	Bocconi University
Country/Territory	Italy
City	Milano
Period	24/05/2005 → 27/05/2005

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

@conference{d71c5330f8ad11db9160000ea68e967b,

title = "Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies",

keywords = "Virksomhedens kommunikation, Forbrugerunders{\o}gelser, Forbrugerforventninger, Virksomhedens sociale ansvar",

author = "Beckmann, \{Suzanne C.\} and Roy Langer and Mette Morsing and Steen Vallentin",

note = "Opstilling: 451 con L{\o}be nr.: 061622; The 34th Annual Conference of the European Marketing Academy. EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2006",

language = "English",

}

Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. / Beckmann, Suzanne C.; Langer, Roy; Morsing, Mette et al.
2006. Paper presented at The 34th Annual Conference of the European Marketing Academy. EMAC 2005, Milano, Italy.

Research output: Contribution to conference › Paper › Research

TY - CONF

T1 - Consumers' perspectives on Corporate Social Responsibility

T2 - The 34th Annual Conference of the European Marketing Academy. EMAC 2005

AU - Beckmann, Suzanne C.

AU - Langer, Roy

AU - Morsing, Mette

AU - Vallentin, Steen

N1 - Conference code: 34

PY - 2006

Y1 - 2006

KW - Virksomhedens kommunikation

KW - Forbrugerundersøgelser

KW - Forbrugerforventninger

KW - Virksomhedens sociale ansvar

M3 - Paper

Y2 - 24 May 2005 through 27 May 2005

ER -