Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

Research output: Contribution to conferencePaperResearch

Conference

ConferenceThe 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005
Number34
CountryItaly
CityMilano
Period24/05/200527/05/2005

Keywords

    Cite this

    Beckmann, S. C., Langer, R., Morsing, M., & Vallentin, S. (2006). Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.
    Beckmann, Suzanne C. ; Langer, Roy ; Morsing, Mette ; Vallentin, Steen. / Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.
    @conference{d71c5330f8ad11db9160000ea68e967b,
    title = "Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies",
    keywords = "Virksomhedens kommunikation, Forbrugerunders{\o}gelser, Forbrugerforventninger, Virksomhedens sociale ansvar",
    author = "Beckmann, {Suzanne C.} and Roy Langer and Mette Morsing and Steen Vallentin",
    note = "Opstilling: 451 con L{\o}be nr.: 061622; null ; Conference date: 24-05-2005 Through 27-05-2005",
    year = "2006",
    language = "English",

    }

    Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. / Beckmann, Suzanne C.; Langer, Roy; Morsing, Mette; Vallentin, Steen.

    2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Consumers' perspectives on Corporate Social Responsibility

    T2 - A comparison of two Danish samples and implications for communication strategies

    AU - Beckmann,Suzanne C.

    AU - Langer,Roy

    AU - Morsing,Mette

    AU - Vallentin,Steen

    N1 - Opstilling: 451 con Løbe nr.: 061622

    PY - 2006

    Y1 - 2006

    KW - Virksomhedens kommunikation

    KW - Forbrugerundersøgelser

    KW - Forbrugerforventninger

    KW - Virksomhedens sociale ansvar

    M3 - Paper

    ER -

    Beckmann SC, Langer R, Morsing M, Vallentin S. Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. 2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.