Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Publication statusPublished - 2006
EventThe 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005 - Milano, Italy
Duration: 24 May 200527 May 2005
Conference number: 34

Conference

ConferenceThe 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005
Number34
CountryItaly
CityMilano
Period24/05/200527/05/2005

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