| Original language | English |
|---|---|
| Publication date | 2006 |
| Publication status | Published - 2006 |
| Event | The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005 - Milano, Italy Duration: 24 May 2005 → 27 May 2005 Conference number: 34 |
Conference
| Conference | The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005 |
|---|---|
| Number | 34 |
| Country | Italy |
| City | Milano |
| Period | 24/05/2005 → 27/05/2005 |
Cite this
Beckmann, S. C., Langer, R., Morsing, M., & Vallentin, S. (2006). Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.
@conference{d71c5330f8ad11db9160000ea68e967b,
title = "Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies",
keywords = "Virksomhedens kommunikation, Forbrugerunders{\o}gelser, Forbrugerforventninger, Virksomhedens sociale ansvar",
author = "Beckmann, {Suzanne C.} and Roy Langer and Mette Morsing and Steen Vallentin",
note = "Opstilling: 451 con L{\o}be nr.: 061622; null ; Conference date: 24-05-2005 Through 27-05-2005",
year = "2006",
language = "English",
}
Beckmann, SC, Langer, R, Morsing, M & Vallentin, S 2006, 'Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies' Paper presented at, Milano, Italy, 24/05/2005 - 27/05/2005, .
Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. / Beckmann, Suzanne C.; Langer, Roy; Morsing, Mette; Vallentin, Steen.
2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.Research output: Contribution to conference › Paper › Research
TY - CONF
T1 - Consumers' perspectives on Corporate Social Responsibility
T2 - A comparison of two Danish samples and implications for communication strategies
AU - Beckmann, Suzanne C.
AU - Langer, Roy
AU - Morsing, Mette
AU - Vallentin, Steen
N1 - Opstilling: 451 con Løbe nr.: 061622
PY - 2006
Y1 - 2006
KW - Virksomhedens kommunikation
KW - Forbrugerundersøgelser
KW - Forbrugerforventninger
KW - Virksomhedens sociale ansvar
M3 - Paper
ER -
Beckmann SC, Langer R, Morsing M, Vallentin S. Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. 2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.