Language | English |
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Date | 2006 |
State | Published - 2006 |
Event | The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005 - Milano, Italy Duration: 24 May 2005 → 27 May 2005 Conference number: 34 |
Conference
Conference | The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005 |
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Number | 34 |
Country | Italy |
City | Milano |
Period | 24/05/2005 → 27/05/2005 |
Keywords
Cite this
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Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. / Beckmann, Suzanne C.; Langer, Roy; Morsing, Mette; Vallentin, Steen.
2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.Research output: Contribution to conference › Paper › Research
TY - CONF
T1 - Consumers' perspectives on Corporate Social Responsibility
T2 - A comparison of two Danish samples and implications for communication strategies
AU - Beckmann,Suzanne C.
AU - Langer,Roy
AU - Morsing,Mette
AU - Vallentin,Steen
N1 - Opstilling: 451 con Løbe nr.: 061622
PY - 2006
Y1 - 2006
KW - Virksomhedens kommunikation
KW - Forbrugerundersøgelser
KW - Forbrugerforventninger
KW - Virksomhedens sociale ansvar
M3 - Paper
ER -