Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2006
    Publication statusPublished - 2006
    EventThe 34th EMAC Annual Conference 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italy
    Duration: 24 May 200527 May 2005
    Conference number: 34

    Conference

    ConferenceThe 34th EMAC Annual Conference 2005
    Number34
    LocationBocconi University
    Country/TerritoryItaly
    CityMilano
    Period24/05/200527/05/2005

    Cite this