Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Publication statusPublished - 2006
EventThe 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005 - Milano, Italy
Duration: 24 May 200527 May 2005
Conference number: 34

Conference

ConferenceThe 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005
Number34
CountryItaly
CityMilano
Period24/05/200527/05/2005

Cite this

Beckmann, S. C., Langer, R., Morsing, M., & Vallentin, S. (2006). Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.
Beckmann, Suzanne C. ; Langer, Roy ; Morsing, Mette ; Vallentin, Steen. / Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.
@conference{d71c5330f8ad11db9160000ea68e967b,
title = "Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies",
keywords = "Virksomhedens kommunikation, Forbrugerunders{\o}gelser, Forbrugerforventninger, Virksomhedens sociale ansvar",
author = "Beckmann, {Suzanne C.} and Roy Langer and Mette Morsing and Steen Vallentin",
note = "Opstilling: 451 con L{\o}be nr.: 061622; null ; Conference date: 24-05-2005 Through 27-05-2005",
year = "2006",
language = "English",

}

Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. / Beckmann, Suzanne C.; Langer, Roy; Morsing, Mette; Vallentin, Steen.

2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Consumers' perspectives on Corporate Social Responsibility

T2 - A comparison of two Danish samples and implications for communication strategies

AU - Beckmann, Suzanne C.

AU - Langer, Roy

AU - Morsing, Mette

AU - Vallentin, Steen

N1 - Opstilling: 451 con Løbe nr.: 061622

PY - 2006

Y1 - 2006

KW - Virksomhedens kommunikation

KW - Forbrugerundersøgelser

KW - Forbrugerforventninger

KW - Virksomhedens sociale ansvar

M3 - Paper

ER -

Beckmann SC, Langer R, Morsing M, Vallentin S. Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. 2006. Paper presented at The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italy.