Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation

Fumiko  Kano Glückstad

doi:10.15444/GFMC2024.03.05.01

Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation

Department of Management, Society and Communication

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	2024 Global Fashion Management Conference Proceedings
Place of Publication	Seoul
Publisher	Global Alliance of Marketing & Management Associations
Publication date	2024
Pages	246-247
ISBN (Print)	2288-825X
DOIs	https://doi.org/10.15444/GFMC2024.03.05.01
Publication status	Published - 2024
Event	2024 Global Fashion Management Conference - University of Milan, Milan, Italy Duration: 11 Jul 2024 → 14 Jul 2024 http://gfmcproceedings.net/index.html

Conference

Conference	2024 Global Fashion Management Conference
Location	University of Milan
Country/Territory	Italy
City	Milan
Period	11/07/2024 → 14/07/2024
Internet address	http://gfmcproceedings.net/index.html

Keywords

Consumer segmentation
Brand resonance model
Personal beauty values

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10.15444/GFMC2024.03.05.01Licence: Unspecified

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Cite this

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title = "Consumers{\textquoteright} Personal Beauty Values and Brand Associations: Intercultural Segmentation",

keywords = "Consumer segmentation, Brand resonance model, Personal beauty values, Consumer segmentation, Brand resonance model, Personal beauty values",

author = "{Kano Gl{\"u}ckstad}, Fumiko",

year = "2024",

doi = "10.15444/GFMC2024.03.05.01",

language = "English",

isbn = "2288-825X",

pages = "246--247",

booktitle = "2024 Global Fashion Management Conference Proceedings",

publisher = "Global Alliance of Marketing & Management Associations",

address = "Korea, Republic of",

note = "2024 Global Fashion Management Conference ; Conference date: 11-07-2024 Through 14-07-2024",

url = "http://gfmcproceedings.net/index.html",

}

Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation. / Kano Glückstad, Fumiko .
2024 Global Fashion Management Conference Proceedings. Seoul: Global Alliance of Marketing & Management Associations, 2024. p. 246-247.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

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T2 - 2024 Global Fashion Management Conference

AU - Kano Glückstad, Fumiko

PY - 2024

Y1 - 2024

KW - Consumer segmentation

KW - Brand resonance model

KW - Personal beauty values

KW - Consumer segmentation

KW - Brand resonance model

KW - Personal beauty values

U2 - 10.15444/GFMC2024.03.05.01

DO - 10.15444/GFMC2024.03.05.01

M3 - Conference abstract in proceedings

SN - 2288-825X

SP - 246

EP - 247

BT - 2024 Global Fashion Management Conference Proceedings

PB - Global Alliance of Marketing & Management Associations

CY - Seoul

Y2 - 11 July 2024 through 14 July 2024

ER -