Consumers, Markets and Research: The Role of Political Rhetoric and the Social Sciences in the Engineering of British and American Consumer Society, 1920-1960

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    Original languageEnglish
    Title of host publicationEngineering Society : The Role of the Human and Social Sciences in Modern Societies, 1880-1980
    EditorsKerstin Brückweh, Dirk Schumann, Richard F. Wetzell , Benjamin Ziemann
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Publication date2012
    Pages252-272
    Chapter13
    ISBN (Print)9780230279070
    Publication statusPublished - 2012

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