Consumers as Co-developers: Learning and Innovation Outside the Film

Lars Bo Jeppesen, Måns J. Molin

    Research output: Working paperResearch

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    This study describes a process in which a firm relies on an external consumer community for innovation. While it has been recognized that users may sometimes innovate, little is known about what commercial firms can do to motivate and capture such innovations and their related benefits. We contribute to the strategy literature by suggesting that learning and innovation efforts from which a firm may benefit need not necessarily be located within the organization, but may well reside in the consumer environment. We also contribute to the existing theory on "user-driven innovation" by showing what firms purposively can do to generate consumer innovation efforts. An explorative case study shows that consumer innovation can be structured, motivated, and partly organized by a commercial firm that lays out the infrastructure for interactive learning by consumers in a public.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherInstitut for Industriøkonomi og Virksomhedsstrategi, Handelshøjskolen i København
    Number of pages37
    ISBN (Print)8778690897
    Publication statusPublished - 2003
    SeriesWorking Paper / Department of Industrial Economics and Strategy. Copenhagen Business School


    • Product development
    • Consumer-to-consumer interaction
    • Learning
    • Consumer innovation
    • Community
    • User-toolkits

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