@inproceedings{57bd42507f7011dfb8b6000ea68e967b,
title = "Consumers and advertising: A tale of contradictions, mutuality and responsibility",
author = "Beckmann, {Suzanne C.}",
year = "2002",
language = "English",
series = "Proceedings of the European Marketing Academy",
publisher = "European Marketing Academy. EMAC",
booktitle = "Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal",
note = "The 31th Annual Conference of the European Marketing Academy. EMAC 2002 ; Conference date: 28-05-2002 Through 31-05-2002",
}