| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal |
| Publisher | EMAC |
| Publication date | 2002 |
| Publication status | Published - 2002 |
| Event | The 31th EMAC Annual Conference 2002 - University of Minho, School of Economics & Management, Braga, Portugal Duration: 28 May 2002 → 31 May 2002 Conference number: 31 |
Conference
| Conference | The 31th EMAC Annual Conference 2002 |
|---|---|
| Number | 31 |
| Location | University of Minho, School of Economics & Management |
| Country | Portugal |
| City | Braga |
| Period | 28/05/2002 → 31/05/2002 |
Cite this
Beckmann, S. C. (2002). Consumers and advertising: A tale of contradictions, mutuality and responsibility. In Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal EMAC.
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title = "Consumers and advertising: A tale of contradictions, mutuality and responsibility",
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year = "2002",
language = "English",
booktitle = "Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal",
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Beckmann, SC 2002, Consumers and advertising: A tale of contradictions, mutuality and responsibility. in Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC, Braga, Portugal, 28/05/2002.
Consumers and advertising : A tale of contradictions, mutuality and responsibility. / Beckmann, Suzanne C.
Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC, 2002.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Consumers and advertising
T2 - A tale of contradictions, mutuality and responsibility
AU - Beckmann, Suzanne C.
PY - 2002
Y1 - 2002
M3 - Article in proceedings
BT - Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal
PB - EMAC
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Beckmann SC. Consumers and advertising: A tale of contradictions, mutuality and responsibility. In Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC. 2002