Original language | English |
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Title of host publication | Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal |
Place of Publication | Brussels |
Publisher | European Marketing Academy. EMAC |
Publication date | 2002 |
Publication status | Published - 2002 |
Event | The 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal Duration: 28 May 2002 → 31 May 2002 Conference number: 31 |
Conference
Conference | The 31th EMAC Annual Conference 2002 |
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Number | 31 |
Location | University of Minho, School of Economics & Management |
Country/Territory | Portugal |
City | Braga |
Period | 28/05/2002 → 31/05/2002 |
Series | Proceedings of the European Marketing Academy |
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ISSN | 2709-1589 |