Consumers and advertising: A tale of contradictions, mutuality and responsibility

Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 31st EMAC, 28-31 May, Braga, Portugal
PublisherEMAC
Publication date2002
Publication statusPublished - 2002
EventThe 31th EMAC Annual Conference 2002 - University of Minho, School of Economics & Management, Braga, Portugal
Duration: 28 May 200231 May 2002
Conference number: 31

Conference

ConferenceThe 31th EMAC Annual Conference 2002
Number31
LocationUniversity of Minho, School of Economics & Management
CountryPortugal
CityBraga
Period28/05/200231/05/2002

Cite this

Beckmann, S. C. (2002). Consumers and advertising: A tale of contradictions, mutuality and responsibility. In Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal EMAC.
Beckmann, Suzanne C. / Consumers and advertising : A tale of contradictions, mutuality and responsibility. Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC, 2002.
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language = "English",
booktitle = "Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal",
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Beckmann, SC 2002, Consumers and advertising: A tale of contradictions, mutuality and responsibility. in Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC, Braga, Portugal, 28/05/2002.

Consumers and advertising : A tale of contradictions, mutuality and responsibility. / Beckmann, Suzanne C.

Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC, 2002.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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T1 - Consumers and advertising

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AU - Beckmann, Suzanne C.

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BT - Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal

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Beckmann SC. Consumers and advertising: A tale of contradictions, mutuality and responsibility. In Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC. 2002