Consumers and advertising: A tale of contradictions, mutuality and responsibility

Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 31st EMAC, 28-31 May, Braga, Portugal
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2002
Publication statusPublished - 2002
EventThe 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal
Duration: 28 May 200231 May 2002
Conference number: 31

Conference

ConferenceThe 31th EMAC Annual Conference 2002
Number31
LocationUniversity of Minho, School of Economics & Management
Country/TerritoryPortugal
CityBraga
Period28/05/200231/05/2002
SeriesProceedings of the European Marketing Academy
ISSN2709-1589

Cite this