Consumer Transformation in an Age of Experience Economy

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of Design to Business / Proceedings of D2B2 : Tsinghua International Management Symposium
EditorsAlex Williams, Robert Partington, Qian Sun
Publication date2009
Pages70-73
Publication statusPublished - 2009
EventD2B2, Innovation, Design, Management across Cultures - Beijing, China
Duration: 23 Apr 200926 Apr 2009

Conference

ConferenceD2B2, Innovation, Design, Management across Cultures
CountryChina
CityBeijing
Period23/04/200926/04/2009

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