Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

Gunnar Mau, Hanna Schramm-Klein, Lucia Reisch

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    Abstract

    An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising
    Original languageEnglish
    JournalJournal of Consumer Policy
    Volume37
    Issue number2
    Pages (from-to)155-160
    ISSN0168-7034
    DOIs
    Publication statusPublished - 2014

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