Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

Gunnar Mau, Hanna Schramm-Klein, Lucia Reisch

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising
    An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising
    LanguageEnglish
    JournalJournal of Consumer Policy
    Volume37
    Issue number2
    Pages155-160
    ISSN0168-7034
    DOIs
    StatePublished - 2014

    Cite this

    @article{34802f9bebe84506a5ece6181b87cee4,
    title = "Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue",
    abstract = "An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising",
    author = "Gunnar Mau and Hanna Schramm-Klein and Lucia Reisch",
    year = "2014",
    doi = "10.1007/s10603-014-9258-0",
    language = "English",
    volume = "37",
    pages = "155--160",
    journal = "Journal of Consumer Policy",
    issn = "0168-7034",
    publisher = "Springer",
    number = "2",

    }

    Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children : Introduction to the Special Issue. / Mau, Gunnar; Schramm-Klein, Hanna; Reisch, Lucia.

    In: Journal of Consumer Policy, Vol. 37, No. 2, 2014, p. 155-160.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children

    T2 - Journal of Consumer Policy

    AU - Mau,Gunnar

    AU - Schramm-Klein,Hanna

    AU - Reisch,Lucia

    PY - 2014

    Y1 - 2014

    N2 - An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising

    AB - An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising

    U2 - 10.1007/s10603-014-9258-0

    DO - 10.1007/s10603-014-9258-0

    M3 - Journal article

    VL - 37

    SP - 155

    EP - 160

    JO - Journal of Consumer Policy

    JF - Journal of Consumer Policy

    SN - 0168-7034

    IS - 2

    ER -