Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract

Ilona Szöcs; Milena  Micevski

Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract

Department of Marketing

Vienna University of Economics and Business

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	2023 Academy of Marketing Science® World Marketing Congress : Bringing the Soul Back to Marketing
Place of Publication	Canterbury
Publication date	2023
Pages	61
Publication status	Published - 2023

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Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract. In 2023 Academy of Marketing Science® World Marketing Congress: Bringing the Soul Back to Marketing (pp. 61). https://academy-of-marketing-science.squarespace.com/s/2023-WMC-Proceedings-Abstracts-Updated.pdf

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title = "Consumer Responses to Brands{\textquoteright} Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract",

author = "Ilona Sz{\"o}cs and Milena Micevski",

year = "2023",

language = "English",

pages = "61",

booktitle = "2023 Academy of Marketing Science{\textregistered} World Marketing Congress",

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Szöcs, I & Micevski, M 2023, Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract. in 2023 Academy of Marketing Science® World Marketing Congress: Bringing the Soul Back to Marketing. Canterbury, pp. 61. <https://academy-of-marketing-science.squarespace.com/s/2023-WMC-Proceedings-Abstracts-Updated.pdf>

Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract. / Szöcs, Ilona ; Micevski, Milena .
2023 Academy of Marketing Science® World Marketing Congress: Bringing the Soul Back to Marketing. Canterbury, 2023. p. 61.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review