| Original language | English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 32 |
| Issue number | 4 |
| Pages (from-to) | 448-449 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 2012 |
| Event | The 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Germany Duration: 13 Jun 2012 → 16 Jun 2012 Conference number: 37 http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf |
Conference
| Conference | The 37th Annual Macromarketing Conference. 2012 |
|---|---|
| Number | 37 |
| Location | Freie Universität Berlin |
| Country/Territory | Germany |
| City | Berlin |
| Period | 13/06/2012 → 16/06/2012 |
| Internet address |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver