Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012 : Sustainable Development of Markets and Marketing Systems in a Globalized World
EditorsMichaela Haase, Michael Kleinaltenkamp
Place of PublicationBerlin
PublisherThe Macromarketing Society
Publication date2012
Pages219-221
ISBN (Print)978-3-941240-50-6
Publication statusPublished - 2012
EventThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Germany
Duration: 13 Jun 201216 Jun 2012
Conference number: 37
http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Conference

ConferenceThe 37th Annual Macromarketing Conference. 2012
Number37
LocationFreie Universität Berlin
CountryGermany
CityBerlin
Period13/06/201216/06/2012
Internet address

Cite this

Schwarzkopf, S. (2012). Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. In M. Haase, & M. Kleinaltenkamp (Eds.), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World (pp. 219-221). The Macromarketing Society. http://macromarketing.org/?page_id=6