Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012 : Sustainable Development of Markets and Marketing Systems in a Globalized World
Editors	Michaela Haase, Michael Kleinaltenkamp
Place of Publication	Berlin
Publisher	The Macromarketing Society
Publication date	2012
Pages	219-221
ISBN (Print)	978-3-941240-50-6
Publication status	Published - 2012
Event	The 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Germany Duration: 13 Jun 2012 → 16 Jun 2012 Conference number: 37 http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Conference	The 37th Annual Macromarketing Conference. 2012
Number	37
Location	Freie Universität Berlin
Country/Territory	Germany
City	Berlin
Period	13/06/2012 → 16/06/2012
Internet address	http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Access to Document

Schwarzkopf, S. (2012). Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. In M. Haase, & M. Kleinaltenkamp (Eds.), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World (pp. 219-221). The Macromarketing Society. http://macromarketing.org/?page_id=6

Schwarzkopf, Stefan. / Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. editor / Michaela Haase ; Michael Kleinaltenkamp. Berlin : The Macromarketing Society, 2012. pp. 219-221

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booktitle = "Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012",

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Schwarzkopf, S 2012, Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. in M Haase & M Kleinaltenkamp (eds), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. The Macromarketing Society, Berlin, pp. 219-221, The 37th Annual Macromarketing Conference. 2012, Berlin, Germany, 13/06/2012. <http://macromarketing.org/?page_id=6>

Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. / Schwarzkopf, Stefan.
Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. ed. / Michaela Haase; Michael Kleinaltenkamp. Berlin: The Macromarketing Society, 2012. p. 219-221.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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SN - 978-3-941240-50-6

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EP - 221

BT - Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012

A2 - Haase, Michaela

A2 - Kleinaltenkamp, Michael

PB - The Macromarketing Society

CY - Berlin

T2 - The 37th Annual Macromarketing Conference. 2012

Y2 - 13 June 2012 through 16 June 2012

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Schwarzkopf S. Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. In Haase M, Kleinaltenkamp M, editors, Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. Berlin: The Macromarketing Society. 2012. p. 219-221