Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

LanguageEnglish
Title of host publicationProceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012 : Sustainable Development of Markets and Marketing Systems in a Globalized World
EditorsMichaela Haase, Michael Kleinaltenkamp
Place of PublicationBerlin
PublisherThe Macromarketing Society
Date2012
Pages219-221
ISBN (Print)978-3-941240-50-6
StatePublished - 2012
EventThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Germany
Duration: 13 Jun 201216 Jun 2012
Conference number: 37
http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Conference

ConferenceThe 37th Annual Macromarketing Conference. 2012
Number37
LocationFreie Universität Berlin
CountryGermany
CityBerlin
Period13/06/201216/06/2012
Internet address

Cite this

Schwarzkopf, S. (2012). Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. In M. Haase, & M. Kleinaltenkamp (Eds.), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World (pp. 219-221). Berlin: The Macromarketing Society.
Schwarzkopf, Stefan. / Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. editor / Michaela Haase ; Michael Kleinaltenkamp. Berlin : The Macromarketing Society, 2012. pp. 219-221
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booktitle = "Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012",
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Schwarzkopf, S 2012, Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. in M Haase & M Kleinaltenkamp (eds), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. The Macromarketing Society, Berlin, pp. 219-221, Berlin, Germany, 13/06/2012.

Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. / Schwarzkopf, Stefan.

Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. ed. / Michaela Haase; Michael Kleinaltenkamp. Berlin : The Macromarketing Society, 2012. p. 219-221.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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AU - Schwarzkopf,Stefan

PY - 2012

Y1 - 2012

M3 - Conference abstract in proceedings

SN - 978-3-941240-50-6

SP - 219

EP - 221

BT - Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012

PB - The Macromarketing Society

CY - Berlin

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Schwarzkopf S. Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. In Haase M, Kleinaltenkamp M, editors, Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. Berlin: The Macromarketing Society. 2012. p. 219-221.