Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India

Roger Moser, Tobias Schäfers, Jan Niklas Meise

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalMarketing Review St. Gallen
Volume29
Issue number3
Pages (from-to)22-27
ISSN1865-6544
Publication statusPublished - 2012
Externally publishedYes

Keywords

  • Early adopter
  • Discrete choice experiment
  • Negative utility
  • Transparency attribute
  • Retail format

Cite this

@article{5534a767bbae4dadbc92fccc1d4b50e9,
title = "Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India",
keywords = "Early adopter, Discrete choice experiment, Negative utility, Transparency attribute, Retail format, Early adopter, Discrete choice experiment, Negative utility, Transparency attribute, Retail format",
author = "Roger Moser and Tobias Sch{\"a}fers and Meise, {Jan Niklas}",
year = "2012",
language = "English",
volume = "29",
pages = "22--27",
journal = "Marketing Review St. Gallen",
issn = "1865-6544",
publisher = "Gabler",
number = "3",

}

Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. / Moser, Roger; Schäfers, Tobias; Meise, Jan Niklas.

In: Marketing Review St. Gallen, Vol. 29, No. 3, 2012, p. 22-27.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India

AU - Moser, Roger

AU - Schäfers, Tobias

AU - Meise, Jan Niklas

PY - 2012

Y1 - 2012

KW - Early adopter

KW - Discrete choice experiment

KW - Negative utility

KW - Transparency attribute

KW - Retail format

KW - Early adopter

KW - Discrete choice experiment

KW - Negative utility

KW - Transparency attribute

KW - Retail format

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=1000000000366482&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

M3 - Journal article

VL - 29

SP - 22

EP - 27

JO - Marketing Review St. Gallen

JF - Marketing Review St. Gallen

SN - 1865-6544

IS - 3

ER -