@article{5534a767bbae4dadbc92fccc1d4b50e9,
title = "Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India",
keywords = "Early adopter, Discrete choice experiment, Negative utility, Transparency attribute, Retail format, Early adopter, Discrete choice experiment, Negative utility, Transparency attribute, Retail format",
author = "Roger Moser and Tobias Sch{\"a}fers and Meise, {Jan Niklas}",
year = "2012",
language = "English",
volume = "29",
pages = "22--27",
journal = "Marketing Review St. Gallen",
issn = "1865-6544",
publisher = "Springer",
number = "3",
}