Consumer Preferences and Willingness-to-pay for Organic Certification Logos: Recommendations for Actors in the Organic Sector. Public Report of the CERTCOST Project

The publication reflects the views of the author(s) and not those of the European Community, who is not to be held liable for any use that may be made of the information contained. This report presents key findings of empirical consumer research on the subject of organic certification. In seven European countries, consumer perceptions, preferences and willingness-to -pay regarding organic logos representing different certification schemes were analysed. Based on the empirical results, recommendations are made for different actors in the organic sector.