Consumer Involvement: Review, Update and Links to Decision Neuroscience

Judith Zaichkowsky

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook Of Developments In Consumer Behaviour
EditorsVictoria Wells, Gordon Foxall
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2012
ISBN (Print)9781849802444, 1849802440
ISBN (Electronic)9781781005125, 1781005125
Publication statusPublished - 2012
SeriesElgar Original Reference

Cite this