Consumer Involvement: Review, Update and Links to Decision Neuroscience

Judith Zaichkowsky

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook Of Developments In Consumer Behaviour
EditorsVictoria Wells, Gordon Foxall
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2012
Pages523-545
Chapter14
ISBN (Print)9781849802444, 1849802440
ISBN (Electronic)9781781005125, 1781005125
Publication statusPublished - 2012
SeriesElgar Original Reference

Cite this