Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Consuming Behaviours : Identity, Politics and Pleasure in Twentieth-Century Britain
Editors	Erika Rappaport, Sandra Trudgen Dawson, Mark J. Crowley
Place of Publication	London
Publisher	Bloomsbury Academic
Publication date	2015
Pages	121-138
Chapter	8
ISBN (Print)	9780857856111, 9780857857392
ISBN (Electronic)	9780857855305, 9780857855572
Publication status	Published - 2015

Handle.net

@inbook{2ef85f81fcd0492fab13fd037d2b4f2c,

title = "Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980",

author = "Stefan Schwarzkopf",

year = "2015",

language = "English",

isbn = "9780857856111",

pages = "121--138",

editor = "Erika Rappaport and Dawson, {Sandra Trudgen} and Crowley, {Mark J.}",

booktitle = "Consuming Behaviours",

publisher = "Bloomsbury Academic",

address = "United Kingdom",

}

Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980. / Schwarzkopf, Stefan.
Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. ed. / Erika Rappaport; Sandra Trudgen Dawson; Mark J. Crowley. London: Bloomsbury Academic, 2015. p. 121-138.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Consumer Communication as Commodity

T2 - British Advertising Agencies and the Global Market for Advertising 1780-1980

AU - Schwarzkopf, Stefan

PY - 2015

Y1 - 2015

M3 - Book chapter

SN - 9780857856111

SN - 9780857857392

SP - 121

EP - 138

BT - Consuming Behaviours

A2 - Rappaport, Erika

A2 - Dawson, Sandra Trudgen

A2 - Crowley, Mark J.

PB - Bloomsbury Academic

CY - London

ER -