Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationConsuming Behaviours : Identity, Politics and Pleasure in Twentieth-Century Britain
EditorsErika Rappaport, Sandra Trudgen Dawson, Mark J. Crowley
Place of PublicationLondon
PublisherBloomsbury Academic
Date2015
Pages121-138
Chapter8
ISBN (Print)9780857856111, 9780857857392
ISBN (Electronic)9780857855305, 9780857855572
StatePublished - 2015

Cite this

Schwarzkopf, S. (2015). Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980. In E. Rappaport, S. T. Dawson, & M. J. Crowley (Eds.), Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain (pp. 121-138). London: Bloomsbury Academic.
Schwarzkopf, Stefan. / Consumer Communication as Commodity : British Advertising Agencies and the Global Market for Advertising 1780-1980. Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. editor / Erika Rappaport ; Sandra Trudgen Dawson ; Mark J. Crowley. London : Bloomsbury Academic, 2015. pp. 121-138
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Schwarzkopf, S 2015, Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980. in E Rappaport, ST Dawson & MJ Crowley (eds), Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. Bloomsbury Academic, London, pp. 121-138.

Consumer Communication as Commodity : British Advertising Agencies and the Global Market for Advertising 1780-1980. / Schwarzkopf, Stefan.

Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. ed. / Erika Rappaport; Sandra Trudgen Dawson; Mark J. Crowley. London : Bloomsbury Academic, 2015. p. 121-138.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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BT - Consuming Behaviours

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Schwarzkopf S. Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980. In Rappaport E, Dawson ST, Crowley MJ, editors, Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. London: Bloomsbury Academic. 2015. p. 121-138.