Abstract
| Original language | English |
|---|---|
| Place of Publication | København |
| Number of pages | 34 |
| ISBN (Electronic) | x645152632 |
| Publication status | Published - 2004 |
Cite this
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Consumer choice behaviour : An emotional theory. / Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten.
København, 2004.Research output: Working paper › Research
TY - UNPB
T1 - Consumer choice behaviour
T2 - An emotional theory
AU - Hansen, Flemming
AU - Percy, Larry
AU - Hallum Hansen, Morten
PY - 2004
Y1 - 2004
N2 - The paper is concerned with the measurement of emotions and the study of the role ofemotions in consumer choice. Contemporary neurological findings suggest that emotionsmay play a role in its own right, quite different from the way in which they have beenconsidered in traditional consumer choice behaviour theory. A large-scale study including800 respondents, covering 64 brands, provide findings on emotional response tendenciesfor the brands, and relate these to involvement, type of need gratification, purchasingbehaviour, etc.
AB - The paper is concerned with the measurement of emotions and the study of the role ofemotions in consumer choice. Contemporary neurological findings suggest that emotionsmay play a role in its own right, quite different from the way in which they have beenconsidered in traditional consumer choice behaviour theory. A large-scale study including800 respondents, covering 64 brands, provide findings on emotional response tendenciesfor the brands, and relate these to involvement, type of need gratification, purchasingbehaviour, etc.
KW - Forbrugsadfærd
KW - Emotioner
KW - Forbrugspsykologi
KW - Brands
KW - Brand image
M3 - Working paper
BT - Consumer choice behaviour
CY - København
ER -