Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?

Ioanna Constantiou, Volker Mahnke

    Research output: Contribution to journalJournal articleResearchpeer-review

    LanguageEnglish
    JournalJournal of Electronic Commerce Research (Online Edition)
    Volume2
    Issue number2
    Pages127-139
    ISSN1526-6133
    StatePublished - 2010

    Cite this

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    title = "Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?",
    author = "Ioanna Constantiou and Volker Mahnke",
    year = "2010",
    language = "English",
    volume = "2",
    pages = "127--139",
    journal = "Journal of Electronic Commerce Research (Online Edition)",
    issn = "1526-6133",
    publisher = "College of Commerce, National Chengchi University",
    number = "2",

    }

    Consumer Behaviour and Mobile TV Services : Do Men Differ From Women in Their Adoption Intentions? / Constantiou, Ioanna; Mahnke, Volker.

    In: Journal of Electronic Commerce Research (Online Edition), Vol. 2, No. 2, 2010, p. 127-139.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Consumer Behaviour and Mobile TV Services

    T2 - Journal of Electronic Commerce Research (Online Edition)

    AU - Constantiou,Ioanna

    AU - Mahnke,Volker

    PY - 2010

    Y1 - 2010

    M3 - Journal article

    VL - 2

    SP - 127

    EP - 139

    JO - Journal of Electronic Commerce Research (Online Edition)

    JF - Journal of Electronic Commerce Research (Online Edition)

    SN - 1526-6133

    IS - 2

    ER -