Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Electronic Commerce Research (Online Edition)
Volume	2
Issue number	2
Pages (from-to)	127-139
ISSN	1526-6133
Publication status	Published - 2010

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{728e30796106472384bae1b3c3c5c1c2,

title = "Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?",

author = "Ioanna Constantiou and Volker Mahnke",

year = "2010",

language = "English",

volume = "2",

pages = "127--139",

journal = "Journal of Electronic Commerce Research (Online Edition)",

issn = "1526-6133",

publisher = "College of Commerce, National Chengchi University",

number = "2",

}

TY - JOUR

T1 - Consumer Behaviour and Mobile TV Services

T2 - Do Men Differ From Women in Their Adoption Intentions?

AU - Constantiou, Ioanna

AU - Mahnke, Volker

PY - 2010

Y1 - 2010

M3 - Journal article

SN - 1526-6133

VL - 2

SP - 127

EP - 139

JO - Journal of Electronic Commerce Research (Online Edition)

JF - Journal of Electronic Commerce Research (Online Edition)

IS - 2

ER -