Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?

Ioanna Constantiou, Volker Mahnke

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Electronic Commerce Research (Online Edition)
    Volume2
    Issue number2
    Pages (from-to)127-139
    ISSN1526-6133
    Publication statusPublished - 2010

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