Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2001
    Publication statusPublished - 2001
    EventThe 5th International Conference on Corporate Reputation, Identity and Competitiveness - Paris, France
    Duration: 17 May 200119 May 2001
    Conference number: 5

    Conference

    ConferenceThe 5th International Conference on Corporate Reputation, Identity and Competitiveness
    Number5
    CountryFrance
    CityParis
    Period17/05/200119/05/2001

    Cite this

    Morsing, M., & Schultz, M. (2001). Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.