Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2001
    Publication statusPublished - 2001
    EventThe 5th International Conference on Corporate Reputation, Identity and Competitiveness - Paris, France
    Duration: 17 May 200119 May 2001
    Conference number: 5

    Conference

    ConferenceThe 5th International Conference on Corporate Reputation, Identity and Competitiveness
    Number5
    CountryFrance
    CityParis
    Period17/05/200119/05/2001

    Cite this

    Morsing, M., & Schultz, M. (2001). Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.
    Morsing, Mette ; Schultz, Majken. / Constructing Corporate Brand Identity : The Case of Internet-Consulting Companies. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.
    @conference{3d0e3050c02311db9769000ea68e967b,
    title = "Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies",
    keywords = "Internet, Konsulentbranche, H{\o}jteknologiske virksomheder, Virksomhedens image, Corporate branding",
    author = "Mette Morsing and Majken Schultz",
    note = "Opstilling: 659.18 mor L{\o}be nr.: 021857; null ; Conference date: 17-05-2001 Through 19-05-2001",
    year = "2001",
    language = "English",

    }

    Morsing, M & Schultz, M 2001, 'Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies' Paper presented at, Paris, France, 17/05/2001 - 19/05/2001, .

    Constructing Corporate Brand Identity : The Case of Internet-Consulting Companies. / Morsing, Mette; Schultz, Majken.

    2001. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Constructing Corporate Brand Identity

    T2 - The Case of Internet-Consulting Companies

    AU - Morsing, Mette

    AU - Schultz, Majken

    N1 - Opstilling: 659.18 mor Løbe nr.: 021857

    PY - 2001

    Y1 - 2001

    KW - Internet

    KW - Konsulentbranche

    KW - Højteknologiske virksomheder

    KW - Virksomhedens image

    KW - Corporate branding

    M3 - Paper

    ER -

    Morsing M, Schultz M. Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies. 2001. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.