Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceThe 5th International Conference on Corporate Reputation, Identity and Competitiveness
    Number5
    CountryFrance
    CityParis
    Period17/05/200119/05/2001

    Keywords

      Cite this

      Morsing, M., & Schultz, M. (2001). Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.
      Morsing, Mette ; Schultz, Majken. / Constructing Corporate Brand Identity : The Case of Internet-Consulting Companies. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.
      @conference{3d0e3050c02311db9769000ea68e967b,
      title = "Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies",
      keywords = "Internet, Konsulentbranche, H{\o}jteknologiske virksomheder, Virksomhedens image, Corporate branding",
      author = "Mette Morsing and Majken Schultz",
      note = "Opstilling: 659.18 mor L{\o}be nr.: 021857; null ; Conference date: 17-05-2001 Through 19-05-2001",
      year = "2001",
      language = "English",

      }

      Morsing, M & Schultz, M 2001, 'Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies' Paper presented at, Paris, France, 17/05/2001 - 19/05/2001, .

      Constructing Corporate Brand Identity : The Case of Internet-Consulting Companies. / Morsing, Mette; Schultz, Majken.

      2001. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.

      Research output: Contribution to conferencePaperResearch

      TY - CONF

      T1 - Constructing Corporate Brand Identity

      T2 - The Case of Internet-Consulting Companies

      AU - Morsing,Mette

      AU - Schultz,Majken

      N1 - Opstilling: 659.18 mor Løbe nr.: 021857

      PY - 2001

      Y1 - 2001

      KW - Internet

      KW - Konsulentbranche

      KW - Højteknologiske virksomheder

      KW - Virksomhedens image

      KW - Corporate branding

      M3 - Paper

      ER -

      Morsing M, Schultz M. Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies. 2001. Paper presented at The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, France.