Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies

Mette Morsing; Majken Schultz

Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2001
Publication status	Published - 2001
Event	The 5th International Conference on Corporate Reputation, Identity and Competitiveness - Paris, France Duration: 17 May 2001 → 19 May 2001 Conference number: 5

Conference

Conference	The 5th International Conference on Corporate Reputation, Identity and Competitiveness
Number	5
Country/Territory	France
City	Paris
Period	17/05/2001 → 19/05/2001

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@conference{3d0e3050c02311db9769000ea68e967b,

title = "Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies",

keywords = "Internet, Konsulentbranche, H{\o}jteknologiske virksomheder, Virksomhedens image, Corporate branding",

author = "Mette Morsing and Majken Schultz",

note = "Opstilling: 659.18 mor L{\o}be nr.: 021857; The 5th International Conference on Corporate Reputation, Identity and Competitiveness ; Conference date: 17-05-2001 Through 19-05-2001",

year = "2001",

language = "English",

}

TY - CONF

T1 - Constructing Corporate Brand Identity

T2 - The 5th International Conference on Corporate Reputation, Identity and Competitiveness

AU - Morsing, Mette

AU - Schultz, Majken

N1 - Conference code: 5

PY - 2001

Y1 - 2001

KW - Internet

KW - Konsulentbranche

KW - Højteknologiske virksomheder

KW - Virksomhedens image

KW - Corporate branding

M3 - Paper

Y2 - 17 May 2001 through 19 May 2001

ER -