Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study

Marcus Schmidt

Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study

Marcus Schmidt

University of Southern Denmark

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	1990 AMA Educators' Proceedings : Enhancing Knowledge Development in Marketing
Editors	A. Parasuraman, William D. Bearden
Place of Publication	Chicago, Ill.
Publisher	American Marketing Association
Publication date	1990
Pages	270-275
Publication status	Published - 1990
Externally published	Yes
Event	AMA Summer Educators Conference 1990 - Washington, United States Duration: 15 Jun 1990 → 17 Jun 1990

Conference

Conference	AMA Summer Educators Conference 1990
Country/Territory	United States
City	Washington
Period	15/06/1990 → 17/06/1990

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Cite this

Schmidt, M. (1990). Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study. In A. Parasuraman, & W. D. Bearden (Eds.), 1990 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing (pp. 270-275). American Marketing Association.

Schmidt, Marcus. / Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels : Empirical Evidence from an Experimental Design Study. 1990 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. editor / A. Parasuraman ; William D. Bearden. Chicago, Ill. : American Marketing Association, 1990. pp. 270-275

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title = "Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study",

author = "Marcus Schmidt",

year = "1990",

language = "English",

pages = "270--275",

editor = "A. Parasuraman and Bearden, {William D.}",

booktitle = "1990 AMA Educators' Proceedings",

publisher = "American Marketing Association",

address = "United States",

note = "AMA Summer Educators Conference 1990 ; Conference date: 15-06-1990 Through 17-06-1990",

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Schmidt, M 1990, Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study. in A Parasuraman & WD Bearden (eds), 1990 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, Chicago, Ill., pp. 270-275, AMA Summer Educators Conference 1990, Washington, United States, 15/06/1990.

Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study. / Schmidt, Marcus.
1990 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. ed. / A. Parasuraman; William D. Bearden. Chicago, Ill.: American Marketing Association, 1990. p. 270-275.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels

T2 - AMA Summer Educators Conference 1990

AU - Schmidt, Marcus

PY - 1990

Y1 - 1990

M3 - Article in proceedings

SP - 270

EP - 275

BT - 1990 AMA Educators' Proceedings

A2 - Parasuraman, A.

A2 - Bearden, William D.

PB - American Marketing Association

CY - Chicago, Ill.

Y2 - 15 June 1990 through 17 June 1990

ER -

Schmidt M. Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study. In Parasuraman A, Bearden WD, editors, 1990 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. Chicago, Ill.: American Marketing Association. 1990. p. 270-275