Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication1990 AMA Educators' Proceedings : Enhancing Knowledge Development in Marketing
EditorsA. Parasuraman, William D. Bearden
Place of PublicationChicago, Ill.
PublisherAmerican Marketing Association
Publication date1990
Pages270-275
Publication statusPublished - 1990
Externally publishedYes
EventAMA Summer Educators Conference 1990 - Washington, United States
Duration: 15 Jun 199017 Jun 1990

Conference

ConferenceAMA Summer Educators Conference 1990
CountryUnited States
CityWashington
Period15/06/199017/06/1990

Cite this