Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication1990 AMA Educators' Proceedings : Enhancing Knowledge Development in Marketing
EditorsA. Parasuraman, William D. Bearden
Place of PublicationChicago, Ill.
PublisherAmerican Marketing Association
Publication date1990
Publication statusPublished - 1990
Externally publishedYes
EventAMA Summer Educators Conference 1990 - Washington, United States
Duration: 15 Jun 199017 Jun 1990


ConferenceAMA Summer Educators Conference 1990
Country/TerritoryUnited States

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