Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.
|Number of pages||3|
|Publication status||Published - 2016|
|Event||5th World Conference on Production and Operations Management. P&OM 2016 - Havana International Conference Centre, Havana, Cuba|
Duration: 6 Sep 2016 → 10 Sep 2016
Conference number: 5
|Conference||5th World Conference on Production and Operations Management. P&OM 2016|
|Location||Havana International Conference Centre|
|Period||06/09/2016 → 10/09/2016|
- Mass customization
Bask, A., Hsuan, J., Rajahonka, M., & Tinnilä, M. (2016). Configuring Product Modularity and Service Modularity for Mass Customization Strategies. Abstract from 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba.