Abstract
Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.
| Original language | English |
|---|---|
| Publication date | 2016 |
| Number of pages | 3 |
| Publication status | Published - 2016 |
| Event | 5th World Conference on Production and Operations Management. P&OM 2016 - Havana International Conference Centre, Havana, Cuba Duration: 6 Sept 2016 → 10 Sept 2016 Conference number: 5 http://www.pomhabana2016.com/ |
Conference
| Conference | 5th World Conference on Production and Operations Management. P&OM 2016 |
|---|---|
| Number | 5 |
| Location | Havana International Conference Centre |
| Country/Territory | Cuba |
| City | Havana |
| Period | 06/09/2016 → 10/09/2016 |
| Internet address |
Keywords
- Modularity
- Strategy
- Mass customization