Abstract
Video-based online focus groups present an emerging opportunity for IS researchers to collect rich data. They allow researchers to assemble participants from all over the world who collectively discuss contemporary IS phenomena. In order to realize the full potential of online focus groups for IS research, we need to understand the challenges and uncover possible solutions for designing and conducting online focus groups. We review prior (online) focus group literature in and beyond the IS discipline. Additionally, we provide a detailed account of our own experiences with seven online focus groups in the context of digital platforms. In supplementing our own experiences with those of others in prior literature, we present the conditions under which online focus groups are especially appropriate, summarize the challenges inherent in the online focus group method and provide practical advice on its application.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 55th Hawaii International Conference on System Sciences |
| Editors | Tung X. Bui |
| Number of pages | 10 |
| Place of Publication | Honolulu |
| Publisher | Hawaii International Conference on System Sciences (HICSS) |
| Publication date | 2022 |
| Pages | 3085-3094 |
| ISBN (Electronic) | 9780998133157 |
| DOIs | |
| Publication status | Published - 2022 |
| Event | The 55th Hawaii International Conference on System Sciences : HISS 2022 - Wailea, United States Duration: 3 Jan 2022 → 6 Jan 2022 Conference number: 55 https://hicss.hawaii.edu/ |
Conference
| Conference | The 55th Hawaii International Conference on System Sciences |
|---|---|
| Number | 55 |
| Country/Territory | United States |
| City | Wailea |
| Period | 03/01/2022 → 06/01/2022 |
| Internet address |
| Series | Proceedings of the Annual Hawaii International Conference on System Sciences |
|---|---|
| ISSN | 1060-3425 |
Keywords
- Digital methods
- Method
- Online focus group
- Qualitative research
- Videoconference