Conceptualization and Empirical Validation of Tourist Xenophilia

Astrid W. Nørfelt, Florian Kock, Alexander Josiassen

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


Throughout history, people have often demonstrated an attraction toward foreignness. This phenomenon has been studied through the label of xenophilia and can be an important determinant of behavior. It is, however, yet to be investigated in a tourism context. Drawing on seminal research from social and evolutionary psychology, this study, therefore, provides the first examination of
tourist xenophilia (TXI) which captures tourists’ attraction toward the foreignness of foreign destinations. To do so, the study conceptualizes and operationalizes TXI and examines the construct in a nomological network. The results show that TXI is an important symbolic reason for why people travel as it drives tourists’ willingness to visit foreign destinations. The results, moreover, demonstrate that TXI is created through a complex interplay of factors as promotion focus, boredom proneness, and mind-wandering are identified as antecedents. These findings have several implications for academics and tourism managers.
Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform
EditorsJodie Conduit, Carolin Plewa, Dean Wilkie
Place of PublicationAdelaide
PublisherUniversity of Adelaide
Publication date2018
ISBN (Print)9781877040658
Publication statusPublished - 2018
EventThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2018: Connect. Engage. Transform - Adelaide, Australia
Duration: 3 Dec 20185 Dec 2018
Conference number: 20


ConferenceThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2018
Internet address


  • Tourist xenophilia
  • Foreign country bias
  • Tourist behavior

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