Conceptualising Television Advertising: From "content" to genre, from USP to ISP

Lars Pynt Andersen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages22
Place of PublicationCopenhagen
PublisherCopenhagen Business School Press
Publication date2003
ISBN (Print)8763001187
Publication statusPublished - 2003

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