In this paper, I first critique the composition-based view of Yadong Luo and John Child for understanding how resource-poor firms survive and thrive. To remedy the deficiencies in their perspective, I then propose a dynamic theory of compositional advantage and strategy. Here, the compositional advantage is redefined as the attractiveness of the composition of the producer’s offering in terms of scope and perceived value/price ratio. I identify five ways or basic compositional strategies to improve the value/price ratio. A firm may have an overall compositional strategy that is composed of some or all of the five basic compositional strategies. I argue there are three indispensable key success factors for a composition-based competition, i.e., aspiration (ambition-position asymmetry), attitude (being ALERT), and action (turning asymmetry into advantage). I also discuss the particular relevance of the present theory to understanding Chinese firms. I conclude with managerial implications and suggestions for future research.
|Number of pages||18|
|Publication status||Published - 2016|
|Event||The Seventh Biennial International Association for Chinese Management Research Conference: Culture and Chinese Management - Hangzhou, China|
Duration: 15 Jun 2016 → 19 Jun 2016
Conference number: 7
|Conference||The Seventh Biennial International Association for Chinese Management Research Conference|
|Period||15/06/2016 → 19/06/2016|