Competitiveness through Integration between Marketing and Design

Tore Kristensen, Kjell Grønhaug, Margaret Bruce

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationMarketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 2000
Publication date2000
Publication statusPublished - 2000
EventCompetitiveness through Integration between Marketing and Design -
Duration: 30 Jun 2010 → …

Conference

ConferenceCompetitiveness through Integration between Marketing and Design
Period30/06/2010 → …

Cite this

Kristensen, T., Grønhaug, K., & Bruce, M. (2000). Competitiveness through Integration between Marketing and Design. In Marketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 2000