Competitiveness through Integration between Marketing and Design

Tore Kristensen, Kjell Grønhaug, Margaret Bruce

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Marketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 2000
Publication date	2000
Publication status	Published - 2000
Event	Competitiveness through Integration between Marketing and Design - Duration: 30 Jun 2010 → …

Conference	Competitiveness through Integration between Marketing and Design
Period	30/06/2010 → …

Handle.net

@inproceedings{5fee73e0c02411db9769000ea68e967b,

title = "Competitiveness through Integration between Marketing and Design",

keywords = "Markedsf{\o}ring, Design, distributed cognition, interfunctional integration",

author = "Tore Kristensen and Kjell Gr{\o}nhaug and Margaret Bruce",

note = "Opstilling: 658.800 kri L{\o}be nr.: 008976; Competitiveness through Integration between Marketing and Design ; Conference date: 30-06-2010",

year = "2000",

language = "English",

booktitle = "Marketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 2000",

}

TY - GEN

T1 - Competitiveness through Integration between Marketing and Design

AU - Kristensen, Tore

AU - Grønhaug, Kjell

AU - Bruce, Margaret

N1 - Opstilling: 658.800 kri Løbe nr.: 008976

PY - 2000

Y1 - 2000

KW - Markedsføring

KW - Design

KW - distributed cognition

KW - interfunctional integration

M3 - Article in proceedings

BT - Marketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 2000

T2 - Competitiveness through Integration between Marketing and Design

Y2 - 30 June 2010

ER -