Abstract
| Language | English |
|---|---|
| Title of host publication | ICIS 2017 Proceedings |
| Number of pages | 18 |
| Place of Publication | Atlanta, GA |
| Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
| Date | 2017 |
| State | Published - 2017 |
| Event | ICIS 2017: Transforming Society with Digital Innovation - Coex Convention Center , Seoul, Korea, Republic of Duration: 10 Dec 2017 → 13 Dec 2017 Conference number: 38 https://icis2017.aisnet.org/ |
Conference
| Conference | ICIS 2017 |
|---|---|
| Number | 38 |
| Location | Coex Convention Center |
| Country | Korea, Republic of |
| City | Seoul |
| Period | 10/12/2017 → 13/12/2017 |
| Internet address |
| Series | Proceedings of the International Conference on Information Systems |
|---|---|
| ISSN | 0000-0033 |
Keywords
- Competitive positioning
- Digital platforms
- Sharing economy
- Intra-platform competition
- Differentiation
- Cost leadership
- Reputation
- Popularity
Cite this
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Competitive Positioning of Complementors on Digital Platforms : Evidence from the Sharing Economy. / Wessel, Michael ; Thies, Ferdinand; Benlian, Alexander.
ICIS 2017 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Competitive Positioning of Complementors on Digital Platforms
T2 - Evidence from the Sharing Economy
AU - Wessel,Michael
AU - Thies,Ferdinand
AU - Benlian,Alexander
PY - 2017
Y1 - 2017
N2 - Various platforms have recently emerged within the sharing economy and the phenomenon has started to affect several industries. While platforms such as Airbnb and BlaBlaCar are providing convenience and economic benefits to end-users, their success also turned them into crowded and competitive markets. With increasing numbers of products and services offered via the platforms, signals such as popularity and reputation have become critical market mechanisms that affect the decision-making processes of end-users. In this paper, we examine the positioning strategies of new hosts on Airbnb, a platform focused on accommodation sharing, to understand how they attempt to cope with the inherent lack of credible quality signals as they join the platform. By analyzing close to 47,000 listings, we find that new hosts follow a cost-leadership strategy rather than trying to differentiate their offerings. We also analyze how this strategy changes depending on prior platform-specific experience of hosts.
AB - Various platforms have recently emerged within the sharing economy and the phenomenon has started to affect several industries. While platforms such as Airbnb and BlaBlaCar are providing convenience and economic benefits to end-users, their success also turned them into crowded and competitive markets. With increasing numbers of products and services offered via the platforms, signals such as popularity and reputation have become critical market mechanisms that affect the decision-making processes of end-users. In this paper, we examine the positioning strategies of new hosts on Airbnb, a platform focused on accommodation sharing, to understand how they attempt to cope with the inherent lack of credible quality signals as they join the platform. By analyzing close to 47,000 listings, we find that new hosts follow a cost-leadership strategy rather than trying to differentiate their offerings. We also analyze how this strategy changes depending on prior platform-specific experience of hosts.
KW - Competitive positioning
KW - Digital platforms
KW - Sharing economy
KW - Intra-platform competition
KW - Differentiation
KW - Cost leadership
KW - Reputation
KW - Popularity
KW - Competitive positioning
KW - Digital platforms
KW - Sharing economy
KW - Intra-platform competition
KW - Differentiation
KW - Cost leadership
KW - Reputation
KW - Popularity
M3 - Article in proceedings
BT - ICIS 2017 Proceedings
PB - Association for Information Systems. AIS Electronic Library (AISeL)
CY - Atlanta, GA
ER -