Competitive Moves over Time: The Case of SAP

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.
    This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.
    LanguageEnglish
    Title of host publicationCENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies
    EditorsJoão Varajão, Manuela Cunha, Niels Bjørn-Andersen, Rodney Turner, Duminda Wijesekera, Ricardo Martinho, Rui Rijo
    Place of PublicationAmsterdam
    PublisherElsevier
    Date2014
    Pages613-622
    DOIs
    StatePublished - 2014
    EventConference on ENTERprise Information Systems 2014 - Troia, Portugal
    Duration: 15 Oct 201417 Oct 2014
    Conference number: 6
    http://centeris.eiswatch.org/

    Conference

    ConferenceConference on ENTERprise Information Systems 2014
    Number6
    CountryPortugal
    CityTroia
    Period15/10/201417/10/2014
    Internet address
    SeriesProcedia Technology
    Volume16
    ISSN2212-0173

    Keywords

      Cite this

      Antero, M., Hedman, J., & Henningsson, S. (2014). Competitive Moves over Time: The Case of SAP. In J. Varajão, M. Cunha, N. Bjørn-Andersen, R. Turner, D. Wijesekera, R. Martinho, & R. Rijo (Eds.), CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies (pp. 613-622). Amsterdam: Elsevier. Procedia Technology, Vol.. 16, DOI: 10.1016/j.protcy.2014.10.010
      Antero, Michelle ; Hedman, Jonas ; Henningsson, Stefan. / Competitive Moves over Time : The Case of SAP. CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. editor / João Varajão ; Manuela Cunha ; Niels Bjørn-Andersen ; Rodney Turner ; Duminda Wijesekera ; Ricardo Martinho ; Rui Rijo. Amsterdam : Elsevier, 2014. pp. 613-622 (Procedia Technology, ???volume??? 16).
      @inproceedings{127afb1eec29415ba713b4f268c10685,
      title = "Competitive Moves over Time: The Case of SAP",
      abstract = "This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.",
      keywords = "ERP, Software vendor, Sourcing, Red Queen Theory, SAP",
      author = "Michelle Antero and Jonas Hedman and Stefan Henningsson",
      year = "2014",
      doi = "10.1016/j.protcy.2014.10.010",
      language = "English",
      pages = "613--622",
      editor = "Jo{\~a}o Varaj{\~a}o and Manuela Cunha and Niels Bj{\o}rn-Andersen and Rodney Turner and Duminda Wijesekera and Ricardo Martinho and Rui Rijo",
      booktitle = "CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies",
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      Antero, M, Hedman, J & Henningsson, S 2014, Competitive Moves over Time: The Case of SAP. in J Varajão, M Cunha, N Bjørn-Andersen, R Turner, D Wijesekera, R Martinho & R Rijo (eds), CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. Elsevier, Amsterdam, Procedia Technology, vol. 16, pp. 613-622, Conference on ENTERprise Information Systems 2014, Troia, Portugal, 15/10/2014. DOI: 10.1016/j.protcy.2014.10.010

      Competitive Moves over Time : The Case of SAP. / Antero, Michelle; Hedman, Jonas; Henningsson, Stefan.

      CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. ed. / João Varajão; Manuela Cunha; Niels Bjørn-Andersen; Rodney Turner; Duminda Wijesekera; Ricardo Martinho; Rui Rijo. Amsterdam : Elsevier, 2014. p. 613-622.

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

      TY - GEN

      T1 - Competitive Moves over Time

      T2 - The Case of SAP

      AU - Antero,Michelle

      AU - Hedman,Jonas

      AU - Henningsson,Stefan

      PY - 2014

      Y1 - 2014

      N2 - This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.

      AB - This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.

      KW - ERP

      KW - Software vendor

      KW - Sourcing

      KW - Red Queen Theory

      KW - SAP

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      DO - 10.1016/j.protcy.2014.10.010

      M3 - Article in proceedings

      SP - 613

      EP - 622

      BT - CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies

      PB - Elsevier

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      ER -

      Antero M, Hedman J, Henningsson S. Competitive Moves over Time: The Case of SAP. In Varajão J, Cunha M, Bjørn-Andersen N, Turner R, Wijesekera D, Martinho R, Rijo R, editors, CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. Amsterdam: Elsevier. 2014. p. 613-622. (Procedia Technology, Vol. 16). Available from, DOI: 10.1016/j.protcy.2014.10.010