Competitive Moves over Time

The Case of SAP

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.
    Original languageEnglish
    Title of host publicationCENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies
    EditorsJoão Varajão, Manuela Cunha, Niels Bjørn-Andersen, Rodney Turner, Duminda Wijesekera, Ricardo Martinho, Rui Rijo
    Place of PublicationAmsterdam
    PublisherElsevier
    Publication date2014
    Pages613-622
    DOIs
    Publication statusPublished - 2014
    EventConference on ENTERprise Information Systems 2014 - Troia, Portugal
    Duration: 15 Oct 201417 Oct 2014
    Conference number: 6
    http://centeris.eiswatch.org/

    Conference

    ConferenceConference on ENTERprise Information Systems 2014
    Number6
    CountryPortugal
    CityTroia
    Period15/10/201417/10/2014
    Internet address
    SeriesProcedia Technology
    Volume16
    ISSN2212-0173

    Cite this

    Antero, M., Hedman, J., & Henningsson, S. (2014). Competitive Moves over Time: The Case of SAP. In J. Varajão, M. Cunha, N. Bjørn-Andersen, R. Turner, D. Wijesekera, R. Martinho, & R. Rijo (Eds.), CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies (pp. 613-622). Amsterdam: Elsevier. Procedia Technology, Vol.. 16 https://doi.org/10.1016/j.protcy.2014.10.010
    Antero, Michelle ; Hedman, Jonas ; Henningsson, Stefan. / Competitive Moves over Time : The Case of SAP. CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. editor / João Varajão ; Manuela Cunha ; Niels Bjørn-Andersen ; Rodney Turner ; Duminda Wijesekera ; Ricardo Martinho ; Rui Rijo. Amsterdam : Elsevier, 2014. pp. 613-622 (Procedia Technology, Vol. 16).
    @inproceedings{127afb1eec29415ba713b4f268c10685,
    title = "Competitive Moves over Time: The Case of SAP",
    abstract = "This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.",
    keywords = "ERP, Software vendor, Sourcing, Red Queen Theory, SAP",
    author = "Michelle Antero and Jonas Hedman and Stefan Henningsson",
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    booktitle = "CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies",
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    Antero, M, Hedman, J & Henningsson, S 2014, Competitive Moves over Time: The Case of SAP. in J Varajão, M Cunha, N Bjørn-Andersen, R Turner, D Wijesekera, R Martinho & R Rijo (eds), CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. Elsevier, Amsterdam, Procedia Technology, vol. 16, pp. 613-622, Conference on ENTERprise Information Systems 2014, Troia, Portugal, 15/10/2014. https://doi.org/10.1016/j.protcy.2014.10.010

    Competitive Moves over Time : The Case of SAP. / Antero, Michelle; Hedman, Jonas; Henningsson, Stefan.

    CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. ed. / João Varajão; Manuela Cunha; Niels Bjørn-Andersen; Rodney Turner; Duminda Wijesekera; Ricardo Martinho; Rui Rijo. Amsterdam : Elsevier, 2014. p. 613-622 (Procedia Technology, Vol. 16).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    T1 - Competitive Moves over Time

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    AU - Antero, Michelle

    AU - Hedman, Jonas

    AU - Henningsson, Stefan

    PY - 2014

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    N2 - This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.

    AB - This paper applies the Red Queen theory to explain how organizations utilize various sourcing arrangements in order to compete in an evolutionary arms race where only the strongest competitors will survive. This case study incorporates competition and views sourcing strategies as a means to improve its viability to survive in the marketplace. The study begins with a review of sourcing literature to position the Red Queen theory within the sourcing literature. It subsequently applies the framework to a case study of SAP AG to illustrate how sourcing strategies changed over time in response to the logic of competition. The case study reveals that (a) organizations are adaptive systems and capable of organizational learning to make strategic changes pertaining to sourcing arrangements; (b) organizations select the terms in which they want to compete by developing certain capabilities within the firm; (c) organizations are reflexive and over time develop competitive hysteresis which allows them to become stronger competitors. In the case of SAP AG, various sourcing arrangements were selected over its 40-year history to respond to technological and market changes.

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    DO - 10.1016/j.protcy.2014.10.010

    M3 - Article in proceedings

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    BT - CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies

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    A2 - Cunha, Manuela

    A2 - Bjørn-Andersen, Niels

    A2 - Turner, Rodney

    A2 - Wijesekera, Duminda

    A2 - Martinho, Ricardo

    A2 - Rijo, Rui

    PB - Elsevier

    CY - Amsterdam

    ER -

    Antero M, Hedman J, Henningsson S. Competitive Moves over Time: The Case of SAP. In Varajão J, Cunha M, Bjørn-Andersen N, Turner R, Wijesekera D, Martinho R, Rijo R, editors, CENTERIS 2014 - Conference on ENTERprise Information Systems / ProjMAN 2014 - International Conference on Project MANagement / HCIST 2014 - International Conference on Health and Social Care Information Systems and Technologies. Amsterdam: Elsevier. 2014. p. 613-622. (Procedia Technology, Vol. 16). https://doi.org/10.1016/j.protcy.2014.10.010