| Original language | English |
|---|
| Place of Publication | Frederiksberg |
|---|---|
| Publisher | Department of Marketing. CBS |
| Number of pages | 400 |
| Publication status | Published - 1993 |
Compendium in International Marketing
Henrik Johannsen Duus (Editor), Søren Heede (Editor)
Research output: Book/Report › Compendium/lecture notes