Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval

Maria Kreuzer, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41st EMAC Annual Conference
EditorsPaulo Rita
Number of pages7
Place of PublicationLisbon
PublisherEMAC
Publication date2012
ISBN (Print)9789897320040
Publication statusPublished - 2012
EventThe 41th EMAC Annual Conference 2012 - ISCTE Business School, Lisbon, Portugal
Duration: 22 May 201225 May 2012
Conference number: 41
http://www.emac2012.org/r/home

Conference

ConferenceThe 41th EMAC Annual Conference 2012
Number41
LocationISCTE Business School
CountryPortugal
CityLisbon
Period22/05/201225/05/2012
Internet address

Cite this

Kreuzer, M., & von Wallpach, S. (2012). Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval. In P. Rita (Ed.), Proceedings of the 41st EMAC Annual Conference Lisbon: EMAC.
Kreuzer, Maria ; von Wallpach, Sylvia. / Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval. Proceedings of the 41st EMAC Annual Conference . editor / Paulo Rita. Lisbon : EMAC, 2012.
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author = "Maria Kreuzer and {von Wallpach}, Sylvia",
year = "2012",
language = "English",
isbn = "9789897320040",
editor = "Paulo Rita",
booktitle = "Proceedings of the 41st EMAC Annual Conference",
publisher = "EMAC",

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Kreuzer, M & von Wallpach, S 2012, Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval. in P Rita (ed.), Proceedings of the 41st EMAC Annual Conference . EMAC, Lisbon, Lisbon, Portugal, 22/05/2012.

Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval. / Kreuzer, Maria; von Wallpach, Sylvia.

Proceedings of the 41st EMAC Annual Conference . ed. / Paulo Rita. Lisbon : EMAC, 2012.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval

AU - Kreuzer, Maria

AU - von Wallpach, Sylvia

PY - 2012

Y1 - 2012

M3 - Article in proceedings

SN - 9789897320040

BT - Proceedings of the 41st EMAC Annual Conference

A2 - Rita, Paulo

PB - EMAC

CY - Lisbon

ER -

Kreuzer M, von Wallpach S. Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval. In Rita P, editor, Proceedings of the 41st EMAC Annual Conference . Lisbon: EMAC. 2012