This volume looks at the company appraisal as a whole, examining the continuing need to appraise companies as part of the continuing strategy process. Building from a sound basis of theory, the text aims to be practical and to give guidance to senior managers and others involved in the strategy process. It is thus a book primarily aimed at managers, but should also be useful for MBA students undertaking strategy assignments It provides helpful, practical guidance and identifies weaknesses of traditional methods. It also presents a variety of tools which may be used in the appraisal process and provides real examples and checklists.
|Place of Publication||Chichester|
|Number of pages||275|
|ISBN (Print)||0471494542, 9780471494546|
|Publication status||Published - 2001|