Company Analysis: Determining Strategic Capability

Per V. Jenster, David Hussey

    Research output: Book/ReportBookResearch


    This volume looks at the company appraisal as a whole, examining the continuing need to appraise companies as part of the continuing strategy process. Building from a sound basis of theory, the text aims to be practical and to give guidance to senior managers and others involved in the strategy process. It is thus a book primarily aimed at managers, but should also be useful for MBA students undertaking strategy assignments It provides helpful, practical guidance and identifies weaknesses of traditional methods. It also presents a variety of tools which may be used in the appraisal process and provides real examples and checklists.
    Original languageEnglish
    Place of PublicationChichester
    Number of pages275
    ISBN (Print)0471494542, 9780471494546
    Publication statusPublished - 2001

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