Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

Itziar Castello, Mette Morsing, Friederike Schultz

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.
    Original languageEnglish
    JournalJournal of Business Ethics
    Volume118
    Issue number4
    Pages (from-to)683-694
    ISSN0167-4544
    DOIs
    Publication statusPublished - Dec 2013

    Cite this

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    title = "Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society",
    abstract = "This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.",
    keywords = "Communication, CSR, Legitimacy, Network society, Communicative view",
    author = "Itziar Castello and Mette Morsing and Friederike Schultz",
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    Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society. / Castello, Itziar; Morsing, Mette; Schultz, Friederike.

    In: Journal of Business Ethics, Vol. 118, No. 4, 12.2013, p. 683-694 .

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

    AU - Castello, Itziar

    AU - Morsing, Mette

    AU - Schultz, Friederike

    PY - 2013/12

    Y1 - 2013/12

    N2 - This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.

    AB - This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.

    KW - Communication

    KW - CSR

    KW - Legitimacy

    KW - Network society

    KW - Communicative view

    U2 - 10.1007/s10551-013-1954-1

    DO - 10.1007/s10551-013-1954-1

    M3 - Journal article

    VL - 118

    SP - 683

    EP - 694

    JO - Journal of Business Ethics

    JF - Journal of Business Ethics

    SN - 0167-4544

    IS - 4

    ER -