Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

Itziar Castello, Mette Morsing, Friederike Schultz

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.
    This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.
    LanguageEnglish
    JournalJournal of Business Ethics
    Volume118
    Issue number4
    Pages683-694
    ISSN0167-4544
    DOIs
    StatePublished - Dec 2013

    Keywords

      Cite this

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      title = "Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society",
      abstract = "This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.",
      keywords = "Communication, CSR, Legitimacy, Network society, Communicative view",
      author = "Itziar Castello and Mette Morsing and Friederike Schultz",
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      Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society. / Castello, Itziar; Morsing, Mette; Schultz, Friederike.

      In: Journal of Business Ethics, Vol. 118, No. 4, 12.2013, p. 683-694 .

      Research output: Contribution to journalJournal articleResearchpeer-review

      TY - JOUR

      T1 - Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

      AU - Castello,Itziar

      AU - Morsing,Mette

      AU - Schultz,Friederike

      PY - 2013/12

      Y1 - 2013/12

      N2 - This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.

      AB - This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.

      KW - Communication

      KW - CSR

      KW - Legitimacy

      KW - Network society

      KW - Communicative view

      U2 - 10.1007/s10551-013-1954-1

      DO - 10.1007/s10551-013-1954-1

      M3 - Journal article

      VL - 118

      SP - 683

      EP - 694

      JO - Journal of Business Ethics

      T2 - Journal of Business Ethics

      JF - Journal of Business Ethics

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      ER -