Original language | English |
---|---|
Title of host publication | The International Encyclopedia of Strategic Communication |
Editors | Robert L Heath, Winni Johansen |
Number of pages | 13 |
Place of Publication | Oxford |
Publisher | Wiley |
Publication date | 2018 |
ISBN (Electronic) | 9781119010722 |
DOIs | |
Publication status | Published - 2018 |
Abstract
The notion of “communication as constitutive of organization” (CCO) is at the center of a growing theoretical development within organizational communication studies. CCO scholarship is based on the idea that organization emerges in and is sustained and transformed by communication. This entry presents CCO scholarship with regards to its underlying premises, main schools of thought, and key implications for strategic communication.
Keywords
- CCO
- Constitutive model of communication
- Four flows model
- Montreal School
- Organization theory
- Organizational communication