Communicating firm competencies

Marketing as different levels of translation

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Volume35
Issue number8
Pages (from-to)1032-1036
ISSN0019-8501
Publication statusPublished - 2006

Cite this

@article{ec3357a0f8ad11db9160000ea68e967b,
title = "Communicating firm competencies: Marketing as different levels of translation",
keywords = "Kernekompetence, Corporate capabilities, Virksomhedens kompetencer, Markedsf{\o}ring, Markedskommunikation",
author = "Thomas Ritter",
year = "2006",
language = "English",
volume = "35",
pages = "1032--1036",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "8",

}

Communicating firm competencies : Marketing as different levels of translation. / Ritter, Thomas.

In: Industrial Marketing Management, Vol. 35, No. 8, 2006, p. 1032-1036.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Communicating firm competencies

T2 - Marketing as different levels of translation

AU - Ritter, Thomas

PY - 2006

Y1 - 2006

KW - Kernekompetence

KW - Corporate capabilities

KW - Virksomhedens kompetencer

KW - Markedsføring

KW - Markedskommunikation

M3 - Journal article

VL - 35

SP - 1032

EP - 1036

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 8

ER -