Communicating firm competencies: Marketing as different levels of translation

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	35
Issue number	8
Pages (from-to)	1032-1036
ISSN	0019-8501
Publication status	Published - 2006

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@article{ec3357a0f8ad11db9160000ea68e967b,

title = "Communicating firm competencies: Marketing as different levels of translation",

keywords = "Kernekompetence, Corporate capabilities, Virksomhedens kompetencer, Markedsf{\o}ring, Markedskommunikation",

author = "Thomas Ritter",

year = "2006",

language = "English",

volume = "35",

pages = "1032--1036",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "8",

}

TY - JOUR

T1 - Communicating firm competencies

T2 - Marketing as different levels of translation

AU - Ritter, Thomas

PY - 2006

Y1 - 2006

KW - Kernekompetence

KW - Corporate capabilities

KW - Virksomhedens kompetencer

KW - Markedsføring

KW - Markedskommunikation

M3 - Journal article

SN - 0019-8501

VL - 35

SP - 1032

EP - 1036

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 8

ER -