Communicating CSR to consumers: An empirical study

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Strategic CSR communication
Editors	Mette Morsing, Suzanne C. Beckmann
Place of Publication	Copenhagen
Publisher	Djøf Forlag
Publication date	2006
Pages	185-211
Publication status	Published - 2006

Handle.net

@inbook{e7149cc0f8ad11db9160000ea68e967b,

title = "Communicating CSR to consumers: An empirical study",

keywords = "Virksomhedens sociale ansvar, Etisk markedsf{\o}ring, Markedsf{\o}ring, Forbrugeradf{\ae}rd",

author = "Lucia Reisch",

note = "Opstilling: 451 str L{\o}be nr.: 066701",

year = "2006",

language = "English",

pages = "185--211",

editor = "Mette Morsing and Beckmann, {Suzanne C.}",

booktitle = "Strategic CSR communication",

publisher = "Dj{\o}f Forlag",

address = "Denmark",

}

TY - CHAP

T1 - Communicating CSR to consumers

T2 - An empirical study

AU - Reisch, Lucia

N1 - Opstilling: 451 str Løbe nr.: 066701

PY - 2006

Y1 - 2006

KW - Virksomhedens sociale ansvar

KW - Etisk markedsføring

KW - Markedsføring

KW - Forbrugeradfærd

M3 - Book chapter

SP - 185

EP - 211

BT - Strategic CSR communication

A2 - Morsing, Mette

A2 - Beckmann, Suzanne C.

PB - Djøf Forlag

CY - Copenhagen

ER -