Commercializing Deep Tech: How to Navigate the Technology-first Approach When Markets are Unknown

Stefan Raff; Marin Jovanovic

Commercializing Deep Tech: How to Navigate the Technology-first Approach When Markets are Unknown

Department of Operations Management

University of Bern

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	ICIS 2022 TREOs
Editors	Raffaele Ciriello, Bjarne Rerup Schlichter, Nargess Tahmasb
Number of pages	2
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems (AIS)
Publication date	2022
Article number	1001
Publication status	Published - 2022
Event	The 43rd International Conference on Information Systems: ICIS 2022: Digitization for the Next Generation - Copenhagen, Denmark Duration: 9 Dec 2022 → 14 Dec 2022 Conference number: 43 https://icis2022.aisconferences.org/

Conference

Conference	The 43rd International Conference on Information Systems: ICIS 2022
Number	43
Country/Territory	Denmark
City	Copenhagen
Period	09/12/2022 → 14/12/2022
Internet address	https://icis2022.aisconferences.org/

Access to Document

https://aisel.aisnet.org/treos_icis2022/2/ Licence: Unspecified

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Persistent link

Cite this

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title = "Commercializing Deep Tech: How to Navigate the Technology-first Approach When Markets are Unknown",

author = "Stefan Raff and Marin Jovanovic",

year = "2022",

language = "English",

editor = "Raffaele Ciriello and Schlichter, \{Bjarne Rerup\} and Nargess Tahmasb",

booktitle = "ICIS 2022 TREOs",

publisher = "Association for Information Systems (AIS)",

address = "United States",

note = "The 43rd International Conference on Information Systems: ICIS 2022 : Digitization for the Next Generation, ICIS 2022 ; Conference date: 09-12-2022 Through 14-12-2022",

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Raff, S & Jovanovic, M 2022, Commercializing Deep Tech: How to Navigate the Technology-first Approach When Markets are Unknown. in R Ciriello, BR Schlichter & N Tahmasb (eds), ICIS 2022 TREOs., 1001, Association for Information Systems (AIS), Atlanta, GA, The 43rd International Conference on Information Systems: ICIS 2022, Copenhagen, Denmark, 09/12/2022. <https://aisel.aisnet.org/treos_icis2022/2/ >

Commercializing Deep Tech: How to Navigate the Technology-first Approach When Markets are Unknown. / Raff, Stefan; Jovanovic, Marin.
ICIS 2022 TREOs. ed. / Raffaele Ciriello; Bjarne Rerup Schlichter; Nargess Tahmasb. Atlanta, GA: Association for Information Systems (AIS), 2022. 1001.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Commercializing Deep Tech

T2 - The 43rd International Conference on Information Systems: ICIS 2022

AU - Raff, Stefan

AU - Jovanovic, Marin

N1 - Conference code: 43

PY - 2022

Y1 - 2022

M3 - Conference abstract in proceedings

BT - ICIS 2022 TREOs

A2 - Ciriello, Raffaele

A2 - Schlichter, Bjarne Rerup

A2 - Tahmasb, Nargess

PB - Association for Information Systems (AIS)

CY - Atlanta, GA

Y2 - 9 December 2022 through 14 December 2022

ER -