Commercialization in Innovation Management

Defining the Concept and a Research Agenda

    Research output: Contribution to conferencePaperResearchpeer-review

    3 Downloads (Pure)

    Abstract

    For any firm, the ultimate purpose of new product development is the commercialization of the new offerings. Despite its regular use in the product innovation and general management science literature, commercialization is only loosely defined and applied. This lack of conceptual clarity about the processes at the interface between product development and customer application is noteworthy as it hinders the theoretical development of the field. In this paper, we explore how research has advanced our understanding of commercialization in product innovation over a 30 year period by mapping different definitions and interpretations of commercialization. We offer a process-oriented definition of commercialization that is theoretically founded in the capability-based view of the firm. We also outline an agenda for future theoretical development and empirical research on commercialization aimed at advancing our understanding of the concept.
    Original languageEnglish
    Publication date2017
    Number of pages41
    Publication statusPublished - 2017
    Event77th Annual meeting of the Academy of Management: At the Interface - Georgia, Atlanta, United States
    Duration: 4 Aug 20178 Aug 2017
    Conference number: 77
    http://aom.org/annualmeeting/
    http://aom.org/annualmeeting/

    Conference

    Conference77th Annual meeting of the Academy of Management
    Number77
    LocationGeorgia
    CountryUnited States
    CityAtlanta
    Period04/08/201708/08/2017
    Internet address

    Keywords

    • Commercialization
    • Product development
    • Innovation

    Cite this

    Sløk-Madsen, S. K., Ritter, T., & Sornn-Friese, H. (2017). Commercialization in Innovation Management: Defining the Concept and a Research Agenda. Paper presented at 77th Annual meeting of the Academy of Management, Atlanta, United States.
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    title = "Commercialization in Innovation Management: Defining the Concept and a Research Agenda",
    abstract = "For any firm, the ultimate purpose of new product development is the commercialization of the new offerings. Despite its regular use in the product innovation and general management science literature, commercialization is only loosely defined and applied. This lack of conceptual clarity about the processes at the interface between product development and customer application is noteworthy as it hinders the theoretical development of the field. In this paper, we explore how research has advanced our understanding of commercialization in product innovation over a 30 year period by mapping different definitions and interpretations of commercialization. We offer a process-oriented definition of commercialization that is theoretically founded in the capability-based view of the firm. We also outline an agenda for future theoretical development and empirical research on commercialization aimed at advancing our understanding of the concept.",
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    author = "Sl{\o}k-Madsen, {Stefan Kirkegaard} and Thomas Ritter and Henrik Sornn-Friese",
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    language = "English",
    note = "77th Annual meeting of the Academy of Management : At the Interface ; Conference date: 04-08-2017 Through 08-08-2017",
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    Sløk-Madsen, SK, Ritter, T & Sornn-Friese, H 2017, 'Commercialization in Innovation Management: Defining the Concept and a Research Agenda' Paper presented at 77th Annual meeting of the Academy of Management, Atlanta, United States, 04/08/2017 - 08/08/2017, .

    Commercialization in Innovation Management : Defining the Concept and a Research Agenda. / Sløk-Madsen, Stefan Kirkegaard ; Ritter, Thomas; Sornn-Friese, Henrik.

    2017. Paper presented at 77th Annual meeting of the Academy of Management, Atlanta, United States.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - Commercialization in Innovation Management

    T2 - Defining the Concept and a Research Agenda

    AU - Sløk-Madsen, Stefan Kirkegaard

    AU - Ritter, Thomas

    AU - Sornn-Friese, Henrik

    PY - 2017

    Y1 - 2017

    N2 - For any firm, the ultimate purpose of new product development is the commercialization of the new offerings. Despite its regular use in the product innovation and general management science literature, commercialization is only loosely defined and applied. This lack of conceptual clarity about the processes at the interface between product development and customer application is noteworthy as it hinders the theoretical development of the field. In this paper, we explore how research has advanced our understanding of commercialization in product innovation over a 30 year period by mapping different definitions and interpretations of commercialization. We offer a process-oriented definition of commercialization that is theoretically founded in the capability-based view of the firm. We also outline an agenda for future theoretical development and empirical research on commercialization aimed at advancing our understanding of the concept.

    AB - For any firm, the ultimate purpose of new product development is the commercialization of the new offerings. Despite its regular use in the product innovation and general management science literature, commercialization is only loosely defined and applied. This lack of conceptual clarity about the processes at the interface between product development and customer application is noteworthy as it hinders the theoretical development of the field. In this paper, we explore how research has advanced our understanding of commercialization in product innovation over a 30 year period by mapping different definitions and interpretations of commercialization. We offer a process-oriented definition of commercialization that is theoretically founded in the capability-based view of the firm. We also outline an agenda for future theoretical development and empirical research on commercialization aimed at advancing our understanding of the concept.

    KW - Commercialization

    KW - Product development

    KW - Innovation

    KW - Commercialization

    KW - Product development

    KW - Innovation

    M3 - Paper

    ER -

    Sløk-Madsen SK, Ritter T, Sornn-Friese H. Commercialization in Innovation Management: Defining the Concept and a Research Agenda. 2017. Paper presented at 77th Annual meeting of the Academy of Management, Atlanta, United States.