Combining Purpose With Profits

Julian Julian Birkinshaw, Nicolai Juul Foss, Siegwart Lindenberg

    Research output: Contribution to journalJournal articleResearchpeer-review


    A sense of purpose that transcends making money can motivate employees. But to sustain both a sense of purpose and a solid level of profitability over time, companies need to pay attention to several fundamental organizing principles.
    Original languageEnglish
    JournalM I T Sloan Management Review
    Issue number3
    Pages (from-to)49-56
    Publication statusPublished - 2014


    • Leading Your Team
    • Organizational structure

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