Collective Engagement in Organizational Settings

Michael Kleinaltenkamp; Ingo Karpen; Carolin Plewa; Elina Jaakkola; Jodie Conduit

Collective Engagement in Organizational Settings

Michael Kleinaltenkamp, Ingo Karpen, Carolin Plewa, Elina Jaakkola, Jodie Conduit

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Customer engagement has emerged as a central concept in marketing. Despite impressive scholarly citations and managerial relevance, the consideration of customer engagement and emotional connections in business marketing has been scant. Indeed, researchers have focused on individual- level engagement, conceptually inadequate for the multi-actor nature of business-to-business settings. To advance this limited theoretical perspective, the paper contributes a systematic, coherent conceptualization of collective engagement and advances the theoretical domains of customer and actor engagement in particular and business-to-business research in general, while also suggesting a detailed research agenda.

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform
Editors	Jodie Conduit, Carolin Plewa, Dean Wilkie
Number of pages	4
Place of Publication	Adelaide
Publisher	University of Adelaide
Publication date	2018
Pages	46-49
ISBN (Print)	9781877040658
Publication status	Published - 2018
Event	The Australian & New Zealand Marketing Academy Conference. ANZMAC 2018: Connect. Engage. Transform - Adelaide, Australia Duration: 3 Dec 2018 → 5 Dec 2018 Conference number: 20 https://anzmac2018.com/

Conference

Conference	The Australian & New Zealand Marketing Academy Conference. ANZMAC 2018
Number	20
Country/Territory	Australia
City	Adelaide
Period	03/12/2018 → 05/12/2018
Internet address	https://anzmac2018.com/

Keywords

Actor engagement
Collective engagement
Customer engagement

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https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdfLicence: Unspecified

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Cite this

Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2018). Collective Engagement in Organizational Settings. In J. Conduit, C. Plewa, & D. Wilkie (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform (pp. 46-49). University of Adelaide. https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf

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title = "Collective Engagement in Organizational Settings",

abstract = "Customer engagement has emerged as a central concept in marketing. Despite impressive scholarly citations and managerial relevance, the consideration of customer engagement and emotional connections in business marketing has been scant. Indeed, researchers have focused on individual- level engagement, conceptually inadequate for the multi-actor nature of business-to-business settings. To advance this limited theoretical perspective, the paper contributes a systematic, coherent conceptualization of collective engagement and advances the theoretical domains of customer and actor engagement in particular and business-to-business research in general, while also suggesting a detailed research agenda.",

keywords = "Actor engagement, Collective engagement, Customer engagement, Actor engagement, Collective engagement, Customer engagement",

author = "Michael Kleinaltenkamp and Ingo Karpen and Carolin Plewa and Elina Jaakkola and Jodie Conduit",

year = "2018",

language = "English",

isbn = "9781877040658",

pages = "46--49",

editor = "Jodie Conduit and Carolin Plewa and Dean Wilkie",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018",

publisher = "University of Adelaide",

address = "Australia",

note = "The Australian & New Zealand Marketing Academy Conference. ANZMAC 2018 ; Conference date: 03-12-2018 Through 05-12-2018",

url = "https://anzmac2018.com/",

}

Kleinaltenkamp, M, Karpen, I, Plewa, C, Jaakkola, E & Conduit, J 2018, Collective Engagement in Organizational Settings. in J Conduit, C Plewa & D Wilkie (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. University of Adelaide, Adelaide, pp. 46-49, The Australian & New Zealand Marketing Academy Conference. ANZMAC 2018, Adelaide, Australia, 03/12/2018. <https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf>

Collective Engagement in Organizational Settings. / Kleinaltenkamp, Michael; Karpen, Ingo; Plewa, Carolin et al.
Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. ed. / Jodie Conduit; Carolin Plewa; Dean Wilkie. Adelaide: University of Adelaide, 2018. p. 46-49.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Collective Engagement in Organizational Settings

AU - Kleinaltenkamp, Michael

AU - Karpen, Ingo

AU - Plewa, Carolin

AU - Jaakkola, Elina

AU - Conduit, Jodie

N1 - Conference code: 20

PY - 2018

Y1 - 2018

N2 - Customer engagement has emerged as a central concept in marketing. Despite impressive scholarly citations and managerial relevance, the consideration of customer engagement and emotional connections in business marketing has been scant. Indeed, researchers have focused on individual- level engagement, conceptually inadequate for the multi-actor nature of business-to-business settings. To advance this limited theoretical perspective, the paper contributes a systematic, coherent conceptualization of collective engagement and advances the theoretical domains of customer and actor engagement in particular and business-to-business research in general, while also suggesting a detailed research agenda.

AB - Customer engagement has emerged as a central concept in marketing. Despite impressive scholarly citations and managerial relevance, the consideration of customer engagement and emotional connections in business marketing has been scant. Indeed, researchers have focused on individual- level engagement, conceptually inadequate for the multi-actor nature of business-to-business settings. To advance this limited theoretical perspective, the paper contributes a systematic, coherent conceptualization of collective engagement and advances the theoretical domains of customer and actor engagement in particular and business-to-business research in general, while also suggesting a detailed research agenda.

KW - Actor engagement

KW - Collective engagement

KW - Customer engagement

KW - Actor engagement

KW - Collective engagement

KW - Customer engagement

M3 - Article in proceedings

SN - 9781877040658

SP - 46

EP - 49

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018

A2 - Conduit, Jodie

A2 - Plewa, Carolin

A2 - Wilkie, Dean

PB - University of Adelaide

CY - Adelaide

T2 - The Australian & New Zealand Marketing Academy Conference. ANZMAC 2018

Y2 - 3 December 2018 through 5 December 2018

ER -