Collaborating with Practitioners

C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, Ann Højbjerg Clarke

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

This chapter offers a meta-perspective on the collaboration between university academics and business practitioners. While academics often intuitively and implicitly take an inside perspective, namely a university perspective, in discussing collaborative research and the why, how, and what in collaborating with practitioners, the authors bring to the fore an outside perspective, namely a business perspective, on the same collaboration, which then typically is termed collaborative innovation. Doing this gives the opportunity to mirror the two perspectives against each other and to discuss the differences, difficulties, and learning opportunities in the relationship between universities and businesses. The chapter offers a discussion of how academics can be inspired to engage better with practitioners.
Original languageEnglish
Title of host publicationHow to Lead Academic Departments Successfully
EditorsAdam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra Uth Thomsen
Number of pages17
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
Pages246-262
Chapter17
ISBN (Print)9781789907148
ISBN (Electronic)9781789907155
DOIs
Publication statusPublished - 2021
SeriesHow To Guides

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