Original language | English |
---|---|
Title of host publication | Trademarks, Brands and Competitiveness |
Editors | Teresa da Silva Lopes, Paul Duguid |
Number of pages | 24 |
Place of Publication | New York |
Publisher | Routledge |
Publication date | 2010 |
Pages | 77-101 |
Chapter | 4 |
ISBN (Print) | 9780415776936, 0203861981 |
ISBN (Electronic) | 9780203861981 |
Publication status | Published - 2010 |
Series | Routledge International Studies in Business History |
---|