In this paper it will be our endeavor to highlight some of the key insights from analysis of the 60companies we interviewed, (we refers to the five regional teams along with myself and my co-author). In our discussion of the findings we will present three case reports to enable us to draw some key insights from the cases. That we will use to answer the following questions: What is co-creation of IT innovation and how have Indian IT companies evolved in the application of this concept? How is co-creation different from collaboration and outsourcing?
|Place of Publication||Frederiksberg|
|Publisher||Department of Informatics INF, Copenhagen Business School|
|Number of pages||20|
|Publication status||Published - 2010|
|Series||Working Paper / Institut for Informatik. Handelshøjskolen i København|
Rai, S., & Kühn Pedersen, M. (2010). Co-creation of IT Innovation, Implications for IT Innovation in India. Department of Informatics INF, Copenhagen Business School. Working Paper / Institut for Informatik. Handelshøjskolen i København, No. 2-2010